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Facebook ( FB ) announced Thursday that it has signed a licensing agreement with some of the largest record companies in the Indian film industry, also known as of Bollywood. The agreements will allow Indian users of Facebook and Instagram to add songs to their publications.
This announcement comes two days after Google ( GOOGL ) . YouTube music in India. The music streaming version of the video platform, launched in the US last year, will only charge 99 rupees (US $ 1.50) per month to Indian users for an ad-free service.
It is a bit cheaper than Spotify ( SPOT ) which was launched in India last month at a price of 119 rupees (1, $ 65). Both services are over 80% cheaper in India than in the United States.
Indian users of another Google streaming service, Google Play Music, will automatically have access to YouTube Music, announced the company.
The market for Indian music fans – like that of its Internet network in general – is becoming [19659003] increasingly crowded. In addition to global rivals such as Spotify, Apple ( AAPL ) and Amazon ( AMZN ) The Indian market is contested by local actors like Gaana, supported by the Chinese technology giant Tencent ( TCEHY ) and JioSaavn, owned by the richest Indian man, Mukesh Ambani.
They are all attracted by the 560 million Internet users in India, just behind China. And with more than 800 million coming Indians, the number of Internet users in the country could reach 850 million by 2025.
YouTube already dominates the Indian market of the video and its share increases. The platform revealed last year that it had 245 million monthly active users in India. Streaming video accounts for 75% of the country's mobile data traffic, according to Google.
The biggest Bollywood label, T-Series, is one of the labels that has licensed its music on Facebook this week. He also signed a contract with Spotify in anticipation of the launch of the company in India.
"A video with music and lyrics connects billions of people in India and on the planet … and where do they connect? Social media," T-Series president Bhushan Kumar said in a statement.
The music label is already one of the main players of YouTube and challenges the Swedish PewDiePie to become the most subscribed account of the platform .
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