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If you did not intend to pay for YouTube Originals, do not start now. According to Hollywood Reporter and Variety reports, YouTube is looking to change its original content strategy by making free programming available to everyone "starting next year."
Currently, the only way to watch videos on Originals YouTube as Cobra Kai a business of Karate Kid, and Step Up: High Water an offshoot of this film on dancing with Channing Tatum, goes through its YouTube Premium subscription service. But it also means that you will have to pay $ 12 a month, even if you have additional benefits such as advertising-free and offline viewing.
Up to now, YouTube programming has not done much in terms of buzz or braces. , especially compared to the content of competitors like Netflix and Amazon. (Have you even heard of Sideswiped ? What is it? Champaign ILL ? Did you even know that Demi Lovato had any? a documentary on YouTube?) This is at least in part because YouTube's chests for scripted content are not overflowing exactly. The Hollywood Reporter writes that the budget of YouTube Originals is in "hundreds of millions", while Netflix and Amazon have "several billion" to offer a higher price, likely to win prizes.
"In 2019, we will start making sure all of our YouTube Originals ads are ad-supported to meet the growing demand for a more global fan base," said a spokesman. from YouTube in Variety. "This next phase of our original strategy will expand the audience of our original YouTube creators and provide advertisers with incredible content that will reach the YouTube generation," said the spokesperson. This statement seems to suggest that YouTube is considering relying more on celebrity-produced content and its typical creator-based videos, instead of expensive scripted shows.
To be clear, YouTube is not necessarily underestimated of the original content. -It simply plans to place the ads in its originals instead of locking them behind a monthly paying wall. The company has not disclosed the number of people who pay for YouTube Premium, YouTube TV or its latest service, YouTube Music Premium, but it seems to have understood the message. Even if we do not try to take out our portfolios to watch Cobra Kai YouTube could save us some extra advertising money by offering the same content for free.
[Variety, Hollywood Reporter]
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