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According to YouTube, YouTube is trying to broadcast all of its original programming behind the payment system as early as next year.
"This new phase of our original strategy will expand the reach of our original YouTube creators," adds the publication.
provide advertisers with incredible content that reaches the YouTube generation, "said YouTube's statement to Variety. Susanne Daniels, global head of original content, will remain at the helm of the original YouTube team, a role that Daniels has held since 2015.
Until now, YouTube Originals was primarily available on the service YouTube premium subscription, which includes free YouTube streaming, YouTube Music, YouTube Kids, YouTube Gaming and Google Play Music. YouTube Premium is available in 29 countries, but not in India.
YouTube Originals in India
YouTube Originals was launched in India in September. A quick look at the channel shows some series available for streaming, others not available for streaming, and others behind a paywall of Rs 50, at the same time. 39, exclusion of the GST. TOI had indicated that YouTube would eventually launch Premium in India, without specifying a schedule. If YouTube moves away from paywalls, it's unclear if YouTube Premium will be launched in India.
In addition, two YouTube Premium products are already available: YouTube Originals and Google Play Music. In India, Google Play Music is priced at Rs. 99 per month, which cost Rs. 89 per month when it was launched in April 2017 (MediaNama does not forget). Most other music streaming services in India, such as Gaana and Saavn, offer monthly subscriptions at Rs 99 per month. has a show in India called "ARRived", a musical reality show composed of musicians such as AR Rahman, Vidya Vox, Clinton Cerejo and Shaan. The only other connection that India seems to have with YouTube Originals / Premium seems to be its original documentary "The Price of Free", which follows Nobel Peace Prize laureate, Kailash Satyarthi, and his team around the world , looking for missing children. ] In May, YouTube launched a streaming music streaming service YouTube Music (available in 28 countries) and changed YouTube Red to YouTube Premium. Yesterday, YouTube launched programs for students on YouTube Music Premium and YouTube Premium for US students, with projects extending to other countries. Student packages are available for YouTube Music Premium at $ 4.99 and YouTube Premium at $ 6.99.
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