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KOMPAS.com – In June 2018, Instagram introduced its 1 billion monthly active users across 1 billion. This growth is the most significant compared to its "brother", Facebook which reached $ 2.2 billion and its competitors, Snapchat which reached this year 191 million monthly active users.
Specifically, the flagship feature of Instagram, called Instagram Stories daily active users. Again, this number is double the number of Snapchat users who initially introduced the feature articles.
Instagram not only introduces Snapchat users, but also features Snapchat in the new Instagram feature. Not just Snapchat, some new Instagram features seem to be "inspired" by other apps.
Call it an IGTV feature that looks like YouTube or a similar question "ask" feature ask.fm. What are the two characteristics only? No fart. According to the observations KompasTekno there are at least six new features in Instagram that replicate the competitors' application patterns.
1. The Video Chat
The video chat feature has been adopted by several applications such as Line, WhatsApp, Face Time, Facebook and Snapchat. In Instagram, this feature is accessible via "direct message".
For information on how to use it, see the following article
Also available: Video call The Instagram feature can already be tested on Android and iOS [19659002] In comparison, the feature of Instagram video chat can accommodate two to four people including the caller in a chat room. This number is relatively small compared to the beach.
Like a Snapchat that can hold 16 people, up to 32 people can listen to it by sound.
Face Time on iOS, can hold 32 people, while Facebook Messenger can accommodate six people face and 50 others as a listener. Although little, Instagram offers some interesting things in this feature. While video chat is still in progress, users can minimize the video window and continue to browse Instagram feed on the home page.
2. Channels of Subjects in Explorations
With the launch of video chat, Instagram also redesigned the search section or "explore". With the "topic channels" feature, users can more easily find the preferred content that has been categorized. Like music, comics, travel or other content purported to be sorted by preference of the user.
This feature is more or less similar to the "Discover Page" feature in Snapchat. This feature allows users to access publisher content, advertisements, stories of people they follow without being friends.
4. Effect Filter and stciker AR
This feature update also released with video chat and subject channel. Coupled with several partners such as pop singer Ariana Grande, BuzzFeed, Ariel Baby, Liz Koshy, and the NBA, Instagram has released the camera effects as perceived by the partners.
See also: Instagram Stories Now Got Shopping Features
You follow one of the partner accounts above, then the camera effect will appear in the Instagram Stories option, either an augmented reality in 2D or (19459007) (AR).
Snapchat actually introduces the filter function for stories. One of them is a Geolilters feature that looks like Geolocation Stciker on Instagram. Both are theme stickers tailored to the location of their host, which can also display local landmarks or city icons.
Like Instagram, filters are available as well as 2D and AR. AR Sticker, which was a prima donna of new Snapchat users, was present at Instagram Story a year after Snapchat's introduction.
5. Shopping Apps in Stories
In addition to launching a new sticker and filter decoration, Instagram has also added a purchase feature to Instagram Stories in early June . In this feature, brands like Adidas, Louis Vuitton can present their product catalog and put a shopping bag sticker [sac à provisions] .
By clicking Shopping Bag, users will receive information about the selected product and directly buy it via stories. Again, this feature is similar to Snapchat's Shoppable AR feature released last April.
This feature allows advertisers to easily sell their products through the "goal" feature of Snapchat's filter menu. Advertisers who sponsor the filter can display their products in the form of an AR filter that can be used for swafoto ornaments.
Advertisers are also adding a direct button to the goal to guide users visiting their product site and can purchase it directly via Snapchat. ] 6. IG TV is similar to YouTube
This app is perhaps the most striking new feature of Instagram. This application is created separately, but can still be viewed from the main application. IGTV should be the competitor of the most popular video sharing platform today, YouTube.
Both offer the convenience of watching long videos, although there are some differences. Among them are Instagram vertical video formats, unified platforms on Instagram and Facebook, video footage and video duration up to one hour.
See also: 6 Differences Watch videos on IGTV and YouTube
Over time, YouTube is still far ahead because IGTV has not inserted live streaming features. IGTV has also not been bombarded with annoying commercials so far, although, predictably, IGTV will be the land of content creators to peddle their products.
7. Question
Not only does it duplicate the features of Snapchat and YouTube, but it also contains the main features of the popular application of questions and answers, ask.fm. Instagram carries the ask.fm schema to the "question" feature that can be integrated into Instagram Stories. Meanwhile, users can only ask open questions through two choices of answers that appear in the option sticker.
A few days after the launch, this feature seems to be in great demand by Instagram users. Users can ask subscribers questions in the "Ask me something" column, and their subscribers can answer in the "type something" column.
From a commercial point of view, this feature is very interesting to read the answers of its customers. How to use Instagram stories
In addition to the above seven features, Instagram also publishes in the following article
Soundtrack feature on the iOS platform . This feature will allow users to insert songs more easily in the background Instagram Stroies. Instagram also publishes the @mention sharing feature, where users can share Instagram Story with users who tag their accounts.
Perhaps, with the continuing capital of users, users of the "duplicate" feature on Instagram can move functionality.
Instagram is like summarizing all the superior features of a competitor in a single application. So, the user seemed to be stuck with a variety of Instagram feature treats that are becoming more forgiving without having to look at other apps.
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