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Google unveiled Tuesday new advertising devices that show their pbadion to put more machines ahead of people to set up ads and determine where these ads appear.
Advertisers welcome this new software, which can encourage them to make more purchases on Google because it increases the efficiency of the advertiser 's money usage. But technology badysts and consumer privacy are watching this change with dismay and the possibility of urgently applying more control over the new software.
In Europe, the GDPR rule requires end users to give their blessing This rule also requires the transparency of the data involved and more attempts to avoid bias, even though the coverage it covers may be exposed.
The new Google advertising service is developed with machine learning, where the device The software badyzes a set of initial conditions and the final results then determines how to maximize a certain result based on the new conditions in real time.
Google says that its devices can now predict the display of advertisements so that on some budgets it can maximize visitors. They also announced a greater availability of a device that automatically selects the best text for ads in Google search results from an advertiser-generated list capable of loading up to 30 days. to 19 sentences.
Users looking for words the same key could see a different version of a context-based ad, brilliant Google through his blog Tuesday at the opening of an annual conference for advertisers on Google.
Google reviews worries machine learning increases the risk of discrimination and intrusions. Machines can learn to attack vulnerable individuals or to refuse offers to certain groups of people on the basis of sensitive aspects such as race.
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