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Indicators of a person belonging to the category of rich treasures are various, such as the ownership of the luxury car or residence. But, who would have thought, the iPhone also included in the influential factor.
Based on reports from the University of Chicago and the National Bureau of Economic Research, the iPhone was often linked as a marker of a person can be clbadified as rich in the United States.
"In recent years, no brand can predict its economic status, but this is happening on the iPhone," writes the researcher in his report, quoted by Business Insider, on Tuesday (10/7/2018)
The report mentions that knowing someone who has an iPhone, is likely to fall into the category of high economic status. The truth of the prediction is usually 69%.
"Knowing someone who has an iPad in 2016 allows us to correctly guess the economic status of a person," the report says.
Nevertheless, this does not mean that Android device owners are necessarily included in the category of low economic status.
Owner of Android devices, actually still included in the indicator of a high-income person
However, it must be recognized that the price of both devices is drifting away. The reason, the iPhone is clearly sold at a price higher than smartphone Android.
By comparison, the price smartphone Android is usually priced as low as US $ 100 (equivalent to Rp 1.4 million). While in recent years, iPhone prices continue to rise and reach $ 999 US for the latest version.
Researchers used Mediamark Research Intelligence data to compile this report. This research also uses the automatic learning algorithm in data processing.
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