Sony RX100 VI pocket camera priced at 16 million rupiah

KONTAN.CO.ID – JAKARTA. PT Sony Indonesia introduced the latest model of handheld camera line (compact camera) series Cyber-shot RX100. The RX100 VI camera will be available in Indonesia at the end of August 2018 and the pre order will start on July 27, 2018 with limited stock.

Kazuteru Makiyama, CEO of PT Sony Indonesia, says that the pocket camera market in Indonesia continues to grow. But the market's compact entry-level market is in decline. "Therefore, we focus on the upper middle market," Kazuteru said Friday (27/7).

For undisclosed sales objectives. It's just the buyer segment, Sony eyeing professional consumers and the traveler. In terms of age, Sony targets consumers of the millennial or young generation. " Point of Sale this camera is the zoom capability of the lens," he said.

In terms of specifications, there is not much difference with its V-Series predecessors. But the new RX100 VI camera is the first model in the RX100 range that uses a high magnification zoom, equipped with ZEISS ® Vario-Sonnar T * 24- 200mm1 F2.8 – F4.5 len. The latest lens combines the power of the focal length of 24-70mm and 70-200m in a singular practical design.

The new RX100 VI model introduces the AF Fast Hybrid system that allows the camera to lock focus in just 0.033 seconds.

This innovative AF system combines the benefits of 315 local AF field phase detection points covering nearly 65% ​​of AF and contrast-detection sensors.

This year, virtually Sony released a Mirrorless camera model as well as a compact camera. "For the new model, wait," he said.

The Sony RX 100 VI will cost 16,999,000 Rp and all pre-order purchases will receive the exclusive pack ie leather case LCJ-RXF worth Rp 999,000 and Battery NP-BX1 worth Rp 439,000.

KAMERA MIRRORLESS