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Overall, the company sold 41.3 million iPhone units between April and May 2018. This number is 500,000 lower. units at the projection, but the average selling price ( Average selling price / ASP) exceeded the expectations of US $ 724 per unit.
"The lesson that Apple's management of iPhone X takes is when you sell phones for more than $ 1,000 US, you can sell some units only but still get the financial benefits," said L & # 39; DA Davidson & Co. badyst Thomas Forte, Atlantic Equities badyst James Cordwell said that a too high selling price could worry investors.
"There is a limit Apple has increased by 3.7% to reach US $ 197.34, the company's record, while raising its market capitalization to US $ 954 billion or about Rp13 Apple expects a turnover of 60 to 62 billion US dollars in the last quarter of 2018.
Apple CEO Tim Cook worries about the risks The reason for this is that the components of the Apple products are largely produced in Panda Land.
It refers to devices such as wireless headphones and Apple Watch that may be affected by tariffs.
Videos and other services contribute to revenues, and the value is even greater than the projection of only US $ 1.9 billion, which reached US $ 9.5 billion, or more than US $ 137 billion. of rupiahs.
Apple also has 3 9; intention to develop exclusive content in series and video competing with Netflix and Amazon. : Reuters
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