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VIVA – When you watch YouTube on office, you may have seen small areas of text appear multiple times pop up on the screen. YouTube calls this an annotation. Annotations allow content creators to include text or links to other videos in the current video.
On Tuesday November 27, 2018, YouTube announced a new policy, namely the removal of the annotation. The regulation will come into force on January 15, 2019.
"Soon we will stop posting annotations on old videos and remove them from Clbadic Creator Studio," Google said in the page. Newsweek.
The removal of the annotation was called because it did not result in a significant increase in the watch's duration. By May 2017, YouTube would have stopped the annotation editor when its usage had dropped by more than 70%.
For those who feel disturbed by the annotations, this news is certainly encouraging. However, there are parties who say that their absence makes it difficult to not be able to add content to the video.
Meanwhile, when the annotation no longer works, YouTube advises creators to take advantage of the feature. The cards and End screen (map and final screen). This feature is a bit like an annotation, but can work on the mobile screen. It can also display images, titles or even polls to which viewers must respond.
This feature is supposed to generate seven times more clicks than annotations. Through this, the interaction with the public should increase.
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