The mobile gaming market is more crowded, developers need to be more focused

Singapore – The increasingly cluttered mobile games market is forcing new developers to be more cautious. Especially if they want their products to be noticed by potential users.

Kunal Soni, director of business development for Google Play in Southeast Asia, India and Australia, said this point. According to him, developers, especially independent ones, need to focus more on creating more engaging content for users.

"With an open platform offering users the opportunity to practice, developers need to create compelling content for users," Soni told Google's Asia-Pacific office in Singapore on Wednesday (28.11.2018). ). "It will therefore be even more important to ensure that developers focus on the quality of their products and the engagement of their users in order to create meaningful interactions with users," he continued.

Kunal Suni, director of Google Play business development in Southeast Asia, India and Australia. Photo: Virgina Maulita Putri / detikINET

According to Soni, even though the mobile gaming market seems cluttered, not all are good games that are positively received by players. He claimed to often find games with 1 star and the main reason was that the game was unstable.

Soni also revealed that interest in mobile games in Southeast Asia continued to grow. This has been encouraged by more affordable cell phones to play games. As a result, the mobile gaming market in this region is becoming more crowded.

For this reason, this Indian blood man urged developers to make the most of this momentum. One of them is to participate in an acceleration program, such as the Google Indie Games Accelerator.

"Programs like Indie Games Accelerator are therefore important because developers can understand the tools, tips and the best ways to understand their lifecycle, from development to design, so that their chances of success increase." Soni. (vim / afr)