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Merdeka.com – One could say that Vivo often sponsors big events. For example, the 2018 FIFA World Cup and recently partnered with Shopee to broadcast the 2018 AFF Suzuki Cup Trophy specifically for the V11 Pro.
Does this affect sales? Fachryansyah Farandy, general manager of Digital and Partnerships, Vivo Indonesia, said that, until now, it had only boosted the brand's awareness of the Vivo brand in the public eye.
"It's to improve brand awareness," he said when he was met after the launch of Vivo's V11 Pro campaign at JakartaWednesday (11/7).
Based on his records, he claimed that what he had done to reinforce Vivo's notoriety had been proven by an increase in brand awareness. Unfortunately, Fachry did not explain in more detail just how much the fame had increased.
"This method can not go directly to sales because it can not be directly correlated," he said.
The reason, he said, was the steps he had taken to support the promotion. Currently, he conducts integrated research to determine if the variable has a large influence on sales.
"But indirectly, there is no correlation," he said. [idc]
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