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Google introduced three D brands easy product listing solutions for marketers and advertisers, including Google Ads, Google Marketing Platform and Google Ad Manager.
By rebranding Google demonstrates its commitment to facilitate the broadcast of valuable and reliable commercials and a first-rate experience for consumers on all devices and devices n channels. As part of this change, Google has also launched new solutions that help advertisers launch Google Ads and encourage collaboration between teams.
The goal of Google ads, launched 18 years ago, was to facilitate online login. The search for stationery items, blankets or home builders in environmentally friendly trees is becoming an opportunity to present useful and relevant ads for the moment. As a result, these three brands now offer Google's advertising product solutions.
First, Google AdWords was replaced by Google Ads. The new Google ads represent complete advertising features on Google.com, as well as partner sites and applications. This will enable marketers to connect with the billions of people who search for answers via Google search, watch videos on YouTube, find new places on Google Maps, search for apps on Google Play, search for content on the web, etc. Learn more here.
Second, the collaboration is stronger with Google Marketing Platform. G oogle strengthens collaboration in enterprise marketing by combining DoubleClick and Google Analytics 360 Suite into one brand, the Google Marketing Platform. This platform helps marketers plan, purchase, measure and optimize their digital media and consumer experiences in one place.
Google also launched Display & Video 360 as part of the Google Marketing Platform . brings all the features of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center that allow creative teams, agencies and media to collaborate and execute end-to-end advertising campaigns.
Third, Google Ad Manage r, which is a unified platform. With so many people accessing content from different devices and with the increasing demand from advertisers for programmatic access, ad publishers should make it easier and more efficient. Over the last three years, Google has attempted to merge DoubleClick for Publishers and DoubleClick Ad Exchange with a unified, comprehensive programming platform with a new name, Google Ad Manager.
Publisher: Eva Martha Rahayu
www.swa.co.id
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