In addition to Xiaomi, Redmi becomes your own brand

tirto.id – Xiaomi will be launched on January 10 smartphone new in China. This mobile phone from the Redmi series is aimed entry level. However, the smartphone with a 48-megapixel 4000 mAh battery specification was different from the previous Redmi series.

Announcing the presence of the device, Lei Jun, CEO of Xiaomi, also revealed that Redmi would be distinct from Xiaomi. Redmi will play as an independent pocophone or as sub-brand.

Report of 360 gadget, Lei Jun announcing this news via his Weibo account also revealed the Redmi logo and details of the launch smartphone most recent.

The plan, the new Redmi series, will be presented in Beijing, China on Thursday (01/10/2019) next week at 14:00 local time. So, what's behind the reason why Redmi is released from Xiaomi?

Although it was not explained in detail, Lei Jun had time to answer one of the questions l & # 39; User in the comments column. According to him, the Redmi series will focus on price and quality devices, while the Mi series (Xiaomi) will be in the middle to upper segments.

We can translate, from a small explanation, that the Mi series will focus only on the upper middle clbad or top of the line. Xiaomi wants to "ride in clbad" by introducing high-end devices. Meanwhile, they were attached to the identity smartphone cheap with no cheap quality.

In addition, this separation is suspected because Xiaomi has tried to make the company focus more on the market segments. The strategy is actually not the first. Other manufacturers have also done it.

According to the page Android Authority, Huawei does the same thing at the publication of Honor. OPPO also sub-brand Realme. They also focus on the segments, ie in the direction high-end smartphone and affordable mobile phones.