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Source: Quartz
Spotify plans to expand its services in India over the next six months. reported The edge (28/11), Spotify will be present in India offering a trial period for full access longer than expected within 30 days. Spotify has chosen India as it is considered one of the largest and most dynamic music markets in the world. Oh yes, India will become the 78th market of Spotify country list.
Esteemed service streaming this music will struggle to find paid users in India. The reason is streaming Popular music in India, namely YouTube, can be used to listen to music for free. Coupled with the many Indians who do not have a credit card, this will complicate the problem for Spotify.
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Not only that, getting the rights straight from the musicians' songs also seemed to be a hindrance for Spotify. According to some sources, several major record companies threaten to hold song rights in India. In fact, popular music catalogs in India are also considered problematic. It is estimated that Bollywood music has generated more than half of sales in India.
Fans are also looking for songs based on the name of the characters and not on the name of the artist or singer. Apparently, we have to wait a few more months before Spotify actually slips into India. Spotify is ready to compete with services streaming others, for example Apple Music, Google Play Music, Amazon Music, Saavn and Gaana.
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