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TEMPO.CO Jakarta – Suzuki Motor Corp. announced that it would leave China after struggling to compete on the world's largest automobile market for more than 20 years. According to the NHK, the director of the Japanese automaker said that Suzuki was currently discussing the dissolution of a joint venture in China, Changan Suzuki Automobile Co.
1993, Changan Suzuki is one of the first joint-venture automobile manufacturing ventures in China. Small cars in the middle to lower clbad economy are very popular in emerging markets. One of the most popular is the Suzuki Alto.
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Sales of the company peaked in 2011, with approximately 220 thousand units sold. After that, sales continue to fall. Statistics show only 21 thousand units sold in China in January-May 2018. The decline has reached 47 percent (year on year).
The general secretary of the Chinese Association of Pbadenger Cars, Cui Dongshu, said that Suzuki sales were a failure for Suzuki by introducing a larger model. Meanwhile, market demand in China is rising rapidly
"Suzuki is too busy with the strategy of small cars (Alto) .The many automakers are starting to switch to electric cars, while Suzuki has not yet China is demanding that the country's automakers produce renewable-energy cars starting in 2019, and Suzuki has no such models in its ranks.
Last week, Suzuki also announced That she had withdrawn By transferring her own funds to Changhe Automobile Changhe Suzuki was established in August 1994 to manufacture and sell Suzuki brand cars from June 1995.
Suzuki [d'OtherChinesecompaniestoknowJiangxiChangheSuzukiAutomobileCo Privilege comfort in MPV segment wagon entrance R
"The management situation at Changhe Suzuki is in critical condition because The company haan has not been able to reach its sales target in recent years, "said Suzuki in an announcement quoted by China Daily.
The main reason for its poor performance is the limited choice of brand models. Over the past 20 years, Suzuki has only introduced four models as part of joint ventures.
Statistics show that Changhe Suzuki sells 26,370 cars by 2017. She dropped 42% a year, while the same year, total vehicle sales in China reached nearly 30 million. 39; units.
As reported by NHK, Suzuki wants to focus on India after the withdrawal of competition in China. In India, Suzuki holds the dominant market share with a majority stake in the country's largest automaker, Maruti Suzuki India Ltd.
The compact models, including Alto and Baleno, remain among India's best-selling cars and will thus allow more time to be spent preparing for electric mobility in the country.
India has announced its intention to stop selling conventional gas cars by 2030.
"Maruti Suzuki's market share in India is 50%, and we must now consider how we will defend the stock by 2030 ". News from India Economic Times quotes CEO of Suzuki Osamu Suzuki.
Suzuki made some first steps. In April 2017, announced an agreement with Toshiba and Denso for the manufacture of lithium-ion automotive battery packs in India.
With an investment of Rp 2.5 trillion, the facility in Gujarat is expected to come into production in 2020. According to the Economic Times Suzuki also announced that it would allocate a record of Investment this year in India for research and development of technologies such as electric vehicles.
India is the fifth largest car market in the world. The estimated demand has reached 10 million units per year by 2030 against 3 million currently. In comparison, China sold more than 24 million cars last year
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