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Jakarta, Selular.ID – iPhone owners spend more money on apps than Android users is not a new fact. A recent survey of Creative Strategies revealed the difference between the two in more detail.
The survey gathered opinions from 800 respondents. The questions asked follow the natural process that users follow when they enter the App Store and start with the frequency of opening an App Store on their smartphone.
Among iOS users, 20% say that they visit the App Store every day and 32% each week. while only 9% of Android users visit the Play Store every day and 21% every week.
One reason could explain the difference is that while the iPhone is out with high-end components and can run applications the same way. Meanwhile, many Android smartphones are in the low budget segment and users can not fully enjoy the diversity of the application, so they are less likely to visit the Play Store.
Integrated search as the main tool to find the application in question.
By using it, about a third of users find what they are looking for, but most of them recognize that the use of Internet search engines gives better results. It is therefore no wonder that Google uses the AI to give personal recommendations to users.
Now that users have found what they're looking for, it's time to decide whether to download it or whether it's worth it. There are some differences between the way people choose which apps to install.
For Android users, the most important factor, 44%, is a revision, while 38% of iOS users say that functionality is the main reason.
The most important. Most users have certain price limits to buy paid apps, although their features and reviews are excellent, do not affect them to buy more expensive.
In-app purchases do not seem to matter since 56% of IOS respondents and 64% of Android panelists are clearly told about it.
Users of both operating systems (54% of iOS and 47% of Android) prefer punctual payment rather than subscription.
38% of Android panelists pay for the luxury of not seeing in-app ads, 8% less than iOS respondents.
The biggest difference is the number of paid apps. Almost half (45%) of iPhone owners surveyed say they have at least 5 paid or subscription apps, compared to 19% for Android owners.
These results are not surprising since the iPhone is an expensive device. IPhone users rarely switch to Android because they have invested heavily in the Apple ecosystem.
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