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Instagram is rolling out a new business dashboard that will serve as a central destination for tracking post performance and accessing “business tools”.
Instagram says the new professional dashboard has three key features. First, it helps creators track performance by providing insights and trends based on an account’s performance. Second, Instagram says the tools on offer will help creators grow their business. They can easily access the tools you used to manage their account more efficiently and also check out new tools that they may not have known existed. They can also check monetization status and eligibility. Finally, Instagram says the dashboard will help creators stay informed and get the most out of Instagram through curated educational resources.
If some of these features don’t seem new, they aren’t. Instagram admits that many of the features built into the dashboard already existed on Instagram, but says grouping them together in a central location should make them easier to access and find the specific tools or resources that a creator or business has. research. their particular use case.
Instagram says the professional dashboard was created as a result of the success it has seen from other business-focused tools like badges, Instagram store, checkout, and branded content tools.
“Since its launch in November, more than 82 million accounts have visited the Business Resource Hub and 37 million accounts have tapped into at least one item,” Instagram writes. “We have built on this momentum with the launch of the new Professional Dashboard and will continue to improve the experience throughout 2021.
The Business Dashboard is available for all business and creator accounts on Instagram and will begin rolling out to qualified accounts today.
(via Engadget)
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