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He previewed the upcoming option earlier this month, and today Instagram announced that all businesses can now connect their WhatsApp business account to Instagram to facilitate new in-app login opportunities.
As you can see here, by connecting your WhatsApp business account, you will be able to add a new WhatsApp login tab to your Instagram business profile, providing another way for people to get in touch and start direct conversations with your business. .
What could be a big deal – acAccording to Facebook, 75% of adults want to communicate with businesses through messaging. Sounds high, but even if partially correct, providing a way for each individual to contact you via message, and in the messaging app they prefer, could be a positive step.
In addition to this, once you have connected your WhatsApp business account, you will also be able to Boost posts that entice customers to message you in the app.
As explained by Instagram:
“Improving a post that leads to WhatsApp allows businesses to reach more people and inspire them to be their next customer through personalization. Businesses can also choose to streamline their messages and take advantage of WhatsApp’s automatic replies and organizational tools.“
In addition to this, Facebook is also working on a new ad messaging process that will detect which messaging platform the individual user uses most often, and then invite them to send a message to your brand on that service, if your company has an active account on the affected app.
This is another reason to connect your WhatsApp business profile to IG, because even if you don’t use it a lot, your customers might do, and they might prefer to get in touch through a specific app.
To run a promoted WhatsApp connection through your Instagram account:
- In profile settings, add your WhatsApp business number to the “contact options” on your Instagram business account.
- Pick an existing post on your Instagram business account that would inspire your audience.
- Click on the blue boost button, choose messages and select WhatsApp
- Set a goal, audience, budget, and duration for your ad that will help you achieve your goals.
- Review your selections, preview your ad and hit ‘create your ad’.
- Once approved, your ad will go live within 24 hours.
It could be a good addition – or at least, merit some experience in your process.
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