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Today, Instagram is officially launching a new feature called Remix, which offers a way to save your Reels video alongside another user’s video. The option is similar to TikTok’s existing Duets feature, which also allows users to react or interact with another person’s video content while creating their own. Instagram’s new functionality has been publicly tested before today, so some Instagram users may have already had access.
We recently reported on Instagram’s plans with Remix, noting that Snapchat is developing its own Remix feature. In fact, Snapchat also uses the name “Remix” for its rival TikTok Duets which is currently in development.
On TikTok, duos are a key part of making the app more like a social network and less of a passive video watching experience. Users take advantage of Duets to sing, dance, joke or play alongside another user’s video. They’ll do things like cook someone else’s recipe, record a reaction video, or even just watch a video of a little creator to give them a boost.
Meanwhile, TikTok’s competitors – like Instagram Reels, Snapchat’s Spotlight, or YouTube’s Shorts, for example – have kicked off their short video experiences without a full set of engaging or editing features like TikTok, which gives their apps feel like pale imitations of the original. Remix on Reels is a first step in changing this perception, providing users with at least one important option to engage and collaborate with their creative colleagues.
To use the new Remix feature, you’ll first tap the three dot menu on a Reel and select the new “Remix this Reel” option. The screen will then split into the original reel and yours, where you can start recording side by side with the original. When you’re done, you can change other aspects of the recording like the volume of the original video or your audio and you can optionally add a voiceover. After you apply these or any other changes, you can publish the Remix.
The feature will only be available on recently uploaded reels – so unfortunately if you want your old reels to be duplicated, you have to either re-upload them or go back to your old reel and specifically enable Remix.
Image credits: Instagram
Your remixes will appear alongside any other Reels you’ve saved on the Reels tab of your Instagram profile, and you’ll be able to track who remixed your content through the Instagram Activity tab.
The feature is rolling out from today, Instagram says. It will be enabled by default on all new Reels published from a public account.
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