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Hey, remember how a few weeks ago Instagram posted some tips on how to create great Reels content, and in those tips it kind of hinted at how he didn’t really like that. users re-post their TikTok clips to Des reels?
See point 2 – “Share original content created in the Reels camera”
Well, clearly that note was too subtle for some, because today Instagram posted new Reels tips, which include a more explicit warning on re-posts.
Yes, Instagram now clearly advises against posting content that is “ visibly recycled from other apps, ” but it has also updated its algorithm to reduce those posts in the Reels and Explore tab.
Instagram confirmed the change to The Verge, explaining that:
“We use what we’ve learned from Explore to recommend fun and entertaining videos in places like the Reels tab and personalize the experience. We’re making better and better use of ranking signals that help us predict whether people will find a reel entertaining, and whether we should recommend it. “
So Instagram says that users don’t like all of these TikTok re-shares, so it seeks to eliminate them by detecting visible watermarks and low-quality (i.e. blurry) re-shares. You can still share them if you want, as Instagram Notes, and they’ll still be seen by your followers. But if you want to reach a larger audience with your Reels, you’ll probably want to avoid duplicating your TikTok clips.
Of course, the most likely explanation here is that Instagram would prefer not to promote TikTok in its own app, as opposed to users complaining or engaging less in these re-shares. But maybe Instagram is right – TikTok’s re-shares tend to be of lower video quality, and it might see people interacting with them less.
Either way, the advice is clear.
If you’re looking to maximize your Reels clips, here’s what Instagram recommends:
Just create entertaining and fun clips, it’s not that hard.
Yes, it’s not always that easy and it is certainly a challenge to deliver “ entertaining and fun ” content in a consistent way. But if you’re looking to use Reels in your approach, these tips and guidelines provide more metrics on what you should focus on and how you should approach your efforts.
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