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Instagram is running a new test to let users know about another app they might want to check out: Facebook. The photo-sharing app is experimenting with a notice at the top of user feeds that encourages them to check out features that are only “available” on Facebook.
“We are testing a way to let people who have connected their Instagram account to Facebook know about features that are only available there, such as finding a job, setting up online dates, buying and selling. goods or updating the latest news, ”a spokesperson said in a statement.
That the company is using one of its billion-user apps to promote another billion-user app might not seem logical, but it’s only the last (and perhaps the most) aggressive) how the social network used Instagram to drive people back to its main app. The company regularly offers both apps and encourages users to link their accounts. (A book published last year reported that Mark Zuckerberg of Instagram’s success and feared that the app could possibly “cannibalize” Facebook. Tensions between him and the app’s founders ultimately led to their departure in 2018.)
Facebook points out that only “a very small group” of Instagram users who have previously chosen to link their accounts will see the posts, which can be ignored. But even if it never grows, it would suggest the company is far from over in its attempts to get Instagram users to spend more time on Facebook.
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