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Instagram makes it easy to recover deleted posts. The company is rolling out a “recently deleted” feature in the app that will allow you to review and restore your deleted content, including photos, videos, reels, IGTV videos and stories. Instagram positions this feature as useful against hacks, especially if hackers take control of an account and start deleting content. Starting today, users will need to confirm that they are the owner of the account via text or email in order to permanently delete or restore content.
Deleted items will remain in the folder for 30 days, and if left unaffected, they will be automatically deleted after that point. Deleted stories are the exception, however: they will only stay in the recently deleted section for 24 hours before being permanently deleted. To access the folder, go to Settings> Account> Recently Deleted.
Obviously, Instagram wants to give people the option to keep their content before they permanently delete it. The app already offers an archive, or a way to keep posts without them being publicly available, and with this feature, it allows users to keep their posts as an option, even if they want to delete them initially. Instagram benefits from having more content, and therefore more data, about users. The more it can encourage people to keep their posts, the better for the service.
Correction 2/2, 12:22 PM ET: This story originally stated that users must confirm that they are the account holder in order to access the feature in general, but they actually only need to do so to permanently delete or restore the content. We have updated to reflect this change.
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