Intel’s version of a MacBook Pro is even better than a real one

Intel has launched a new ad campaign featuring Justin Long, Apple’s “I am a Mac” actor, but for this campaign, Long is singing the praises of PC laptops and comparing them to MacBooks. The point is, for reasons we can’t quite figure out, Intel actually made the MacBook Pros look like in their ads. best than they do in real life, as YouTuber technician René Ritchie spotted.

Take a look at these two photos. The one on the left is a photo of a MacBook Pro with an M1 chip taken for The Verge’s review. The one on the right is taken from this Intel ad. Can you spot the difference?

I’ll spoil you: the Intel version of the MacBook Pro has a lot thinner screen bezels, making it an almost edge-to-edge display. I would love if my MacBook bezels were this thin! (Although the Intel version of a MacBook Pro doesn’t have a webcam. Too bad.)

But Intel’s legendary all-screen MacBook Pro hasn’t made just one appearance. It’s also in this ad, which tries to bring down the MacBook Pro for not being a 2-in-1. Look at this Mac – all screen!

Image: Intel

Intel has confirmed to The edge that he was using real MacBook Pros with an M1 chip in the ads, but the company didn’t say what it might or might not have changed about them: “As far as the shoot and the details go, we are not commenting at the moment ”A spokesperson for Intel said.

So, what probably happened here is that Intel changed the appearance of MacBook Pros’ displays in post-production, which had the effect of making their displays look better than they do. in real life. (And if you look at the image from the second ad, you can see some sort of blackish haze applied to the screen, which probably wouldn’t actually be there.)

In my opinion, these ads also miss the point a bit. None of Intel’s four new commercials demonstrate how Intel’s chips can compete with the true advantage of the MacBook Pro: Apple’s fast and battery-efficient M1 chip. (So ​​far, Intel has only produced handpicked benchmarks to try and strike back at the M1.) And in trying to dunk on the MacBook Pro, Intel is also, in a way, falling for itself. fold back on itself, as it still provides chips for some Apple laptop models.

And seriously, doesn’t that all-screen MacBook Pro just look like Well?