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The hottest fashion brand of 2018, headquartered in nearby Vernon, can get closer to a Kardashian look faster than you can tell Chicago West. Fashion Nova, a celebrity favorite like Cardi B and a host of fashion and beauty personalities on Instagram, made headlines this week after announcing she had imitated a dress that Kim Kardashian West wore less than 24 hours ago.
On February 17, Kardashian West accompanied hairdresser and friend Chris Appleton to the fifth edition of the Hollywood Beauty Awards, wearing a vintage dress from Thierry Mugler's spring-summer 1998 collection. The next day, Fashion Nova was already announcing that customers would be on a waiting list to get their paws on the latest facsimile of Kardashian West. And as expected, the internet has gone crazy.
Diet Prada (@diet_prada), an Instagram account known as the Fashion Industry Watchdog, has published a Kardashian West and an Instagram story by fashion model Fashion Nova (@the_jodiejoe) featuring dress in question. The legend on the Diet Prada post read as follows:[…]House model Yodit Yemane may or may not have left a leak two and a half hours ago about shooting options for her session with Mugler's replica. "
According to Diet Prada, the file names on the Fashion Nova photos were even labeled "Kim's Dress" and, while promoting this dress, she bore the name "Winning Beauty Cut Out Gown" (read: Hollywood Beauty Awards ). They asked the following question: "Did Fashion Nova prepare the dress at night in her L.A. studio after seeing Kim inside? Or does it peddle its vintage finds to mass retailers before launching them for a calculated, timely release?
In the midst of the whirlwind of suspicion, Kardashian West used Twitter and Instagram to rectify the facts (and inadvertently, herself prepared herself for even more drag). But it was not the first time that Fashion Nova imitated the eyes of a sister Kardashian. In 2018, the fast-fashion ready-to-wear company recreated a neon pink dress that Kim wore at her sister Kylie Jenner's birthday party (she also recreated Jenner's pink sequined jumpsuit at her own party) .
"It's devastating to see these fashion companies invent creations that took away the blood, sweat and tears of real designers who took the trouble to create their own original ideas," Kim started her thread of tweets. "I've seen these companies take advantage of my husband's work for years and now that it's also affecting designers who have been so generous to give me access to their beautiful works, I can not remain silent anymore."
Bottom line, she tweeted: "Do not believe everything you read and see online. I have no relationship with these sites. I do not leave my mark to anyone and I do not support what these companies do. "
And even though Kim does not personally work with these sites, other Kardashian clan members have done so in the past. Kylie Jenner started working with Fashion Nova in 2016; A single message from her on Instagram can translate into sales of $ 50,000, according to Richard Saghian, CEO of Fashion Nova. Even Kardashian's matriarch, Kris Jenner, received her piece of cake in October 2018 in a Fashion Nova dress.
My relationships with designers are very important to me. It took me more than a decade to build them and I greatly respect the work they have done to bring their ideas to fruition.
– Kim Kardashian West (@KimKardashian) February 19, 2019
I often plan weeks, sometimes months and even a year in advance, and I'm grateful for every moment of fashion that these creators and their dresses have helped me create.
– Kim Kardashian West (@KimKardashian) February 19, 2019
When asked to comment on the process of recreating celebrity-styled looks and the controversy surrounding Kardashian West, Fashion Nova Los Angeles this statement: "Fashion Nova is a super-fast fashion brand capable of running the design in just a few hours and believes in price loyalty. We strive to provide our customers with affordable leading trends. We respect the fashion community and work with a variety of suppliers, designers, influencers and celebrities to keep our style fresh and relevant. Kim Kardashian West is one of the world's leading fashion icons that inspire our customers. However, we have not worked directly with Kim Kardashian West on any of his projects, but we are motivated by his influential style. "
According to an interview with Richard Saghian, CEO of Fashion Nova, on WWD, the fast-moving ready-to-wear company is able to produce clothes faster than other companies "because they associate it with Manufacturers based in Los Angeles, which allows them to make samples within 24 hours concept. "Then after 48 hours, objects are ready to be shot on models and pieces are ready about a week or two later (Looks like they have worked overtime on the simulated-Thierry Mugler dress, inspired by that of Kardashian West.)
Kardashian West is suing another fast-food site, Missguided, for "using its name and likeness" and "encouraging consumers to believe it is working with Missguided," the source said. Hollywood Reporter.
Kardashian West also took pictures on his Instagram account of the woman wearing the Thierry Mugler dress. This imitation does not exist yet on the Fashion Nova website.
RELATED: People paid $ 1.7k for a selfie with Kim Kardashian West
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