IPhone 12 Mini production faces drop due to ‘much lower’ than expected demand

Apple is cutting orders for all iPhones by around 20% from its December plans, with the iPhone 12 mini accounting for the majority of the reduction, according to Nikkei Asia. According to previous reports, the publication claims that demand for the iPhone 12 mini has been “much lower than Apple initially expected.”

The report claims that Apple initially aimed to secure components for up to 96 million iPhones for the first half of 2021, including the entire iPhone 12 lineup and older models like the iPhone 11 and the iPhone SE, but the company is apparently now targeting production of around 75 million units during that time. That’s still slightly higher than iPhone shipments at the same time last year, the report adds.

Demand for the mini-iPhone 12 has been so lackluster that Apple has even asked some suppliers to temporarily stop building components specifically for the 5.4-inch device, according to Nikkei Asia. Some of the components and parts from the iPhone 12 mini have been reassigned to the iPhone 12 Pro and iPhone 12 Pro Max, a source told the post.

Apple is still believed to be experiencing healthy demand for its three top-of-the-line iPhone 12 models, with strong device sales helping to contribute to Apple’s record $ 111.4 billion in revenue. during the December quarter.

While demand for the iPhone 12 mini may be lower than Apple initially expected, the company is still expected to release a so-called iPhone 13 mini this year.