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It looks like Apple is betting big that its iPhone 13 will be a huge commercial hit, as the company is apparently making a ton of them this year.
That’s a possible interpretation of a new report that Apple is looking to its suppliers to ramp up production on this year’s phone. Specifically, according to Bloomberg, Apple wants to increase production of new iPhones by 20% over last year’s production with a probable fall launch of the latest devices.
It is not a small request, moreover. The iPhone 12 has seen record sales at Apple since the launch of all four models last fall. Asking vendors to build even more phones suggests that Apple believes there will be even greater demand for the iPhone 13.
At first glance, this doesn’t seem like what we expect from the iPhone 13. While some improvements are underway, for the most part, the expectations for the iPhone 13 suggest phones that aren’t drastic changes by. compared to the iPhone 12.
Still, while many features of the iPhone 13 remain a rumor at this point, there are a few reasons to buy into Apple’s optimism about this year’s iPhone.
It’s time to switch to 5G
The iPhone 12 was the first Apple phone to support 5G. And while the strong sales of the iPhone 12 mean that 5G-capable iPhones are in the hands of many Apple customers, there are still a lot more people hanging out around older devices. (I always alternate between an original iPhone SE and an iPhone 11 Pro Max, for example, with a 5G-capable iPhone 12 available for testing.) That means a number of people are ready to upgrade. level this fall when the iPhone 13 rolls around. about.
“5G is a generational change,” said Avi Greengart, chief analyst at Techsponential. “While there was mostly hype in the beginning, carriers around the world are now rolling out 5G with significant coverage in the mid-band frequency ranges, allowing for a noticeable increase in speeds.” This means that consumers will see a real benefit if they upgrade their old iPhone. to take advantage of new networks: faster app and file downloads, higher quality video, and potentially new types of apps along the way. “
To that end, CNBC notes that a new report from Credit Suisse says 5G is a driver of phone upgrades, as the growth of 5G networks means it’s no longer just for early adopters. T-Mobile’s 5G network now reaches 300 million people, while AT&T announced this week that its 5G coverage is expanding to 250 million people. Verizon is not that far behind with 230 million.
Rumors indicate that the 5G experience is also improving on the iPhone 13. While the iPhone 12 supported a large number of 5G bands, Apple’s new phone is expected to feature Qualcomm’s Snapdragon X60 5G modem for increased speed compared to current models.
Other potential features of the iPhone 13
But the iPhone 13 could offer other lures to fuel a big increase in upgrades, especially for customers considering the iPhone 13 Pro models. These more expensive phones should fit fast-refreshing displays that adjust their speed depending on the activity you’re engaged in. Such a feature would put the iPhone 13 Pro and iPhone 13 Pro Max on par with the Galaxy S21 line as well as other Android phones that have embraced the technology.
While rumors see the iPhone 13 Pro as a more interesting upgrade than the standard iPhone 13, these cheaper models should benefit from faster A15 Bionic processors and a change in the phone’s design that will reduce the Apple’s distinctive notch. While a recent rumor claims that the Pro models will remain the only ones equipped with LiDAR sensors, adding this feature to the iPhone 13 and iPhone 13 mini would mean better support for augmented reality apps. , which Apple has been advocating for a few years.
Then again, as detailed as the iPhone 13 rumors have been so far, there is always the possibility that another feature that we have yet to hear about will emerge when the phone launches later this year. year. Even though the actual iPhone 13 models look exactly as the rumor mill paints them, it looks like Apple thinks it has another potential winner on its hands.
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