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Apple
The pressure comes from within and from outside America.
In America, the growing pressure of a trade war with China has led President Trump to threaten to impose tariffs on Chinese manufacturers, including those who manufacture iPhones. Speaking of phones and laptops, Trump m said: "I can earn 10%, and people could bear it very easily." On the cheap models, perhaps, but the rapid rise in iPhone prices is already on the verge of loss of buyers. An iPhone XS Max of 512 GB, for example, costs $ 1,450 before sales tax (details).
And the news outside of America only worsen the situation.
Digitimes reports today that Apple has "imposed a second wave of reduced orders as a result of lower sales than expected for its new iPhones." Chinese manufacturers of Apple were already report warnings about profits because of order reductions of 25% by their "biggest customer".
Apple's answer: this will give customers up to $ 100 more when they trade their existing iPhones as part of their "GiveBack" program and switch to one of the new models.
It's a dramatic change of position. During the holidays of Black Friday and Cyber Monday, all the customers offered by Apple were coupons up to $ 50 they were buying equipment from the previous generation at a hefty price. Apple stocks are now down 20% this month.
Which forces Apple to react. The 10th anniversary of the iPhone X failed to create a highly anticipated "supercycle" of sales, a wait that was then transferred to the current generation and that seems equally unrealistic.
So what's Apple aligned? According to industry leaks, not much. The plan is to let the original design of the iPhone X unchanged again in 2019 while the adoption of 5G is fall behind his rivals. In the meantime, a new hardware reminder means that four of the last five generations of iPhone have been affected by hardware problems.
It's way too early to call it a crisis, but it's the toughest thing Apple has seen in a decade …
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Follow Gordon on Twitter, Facebook and Google+
More about Forbes
The next iPhones of Apple have a problem 5G
Apple quietly admits to the iPhone Selfie question
An insider claims that Apple will not change its iPhones in 2019
iPhone XS vs iPhone X: what's the difference?
iPhone XS vs iPhone XS Max: What's the difference?
iPhone XS vs. iPhone XR: What's the difference?
iPhone XR vs. iPhone XS Max: What's the difference?
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Apple
The new iPhones are in trouble, according to reports released today, and the company's response is unusual. Apple has announced that it will give customers new financial incentives to buy them …
The pressure comes from within and from outside America.
Apple's iPhone XS, iPhone XS Max and iPhone XR sales would be in troubleApple
In America, the growing pressure of a trade war with China has led President Trump to threaten to impose tariffs on Chinese manufacturers, including those who manufacture iPhones. Speaking of phones and laptops, Trump m said: "I can earn 10%, and people could bear it very easily." On the cheap models, perhaps, but the rapid rise in iPhone prices is already on the verge of loss of buyers. An iPhone XS Max of 512 GB, for example, costs $ 1,450 before sales tax (details).
And the news outside of America only worsen the situation.
Digitimes reports today that Apple has "imposed a second wave of reduced orders as a result of lower sales than expected for its new iPhones." Chinese manufacturers of Apple were already report warnings about profits because of order reductions of 25% by their "biggest customer".
Apple's answer: this will give customers up to $ 100 more when they trade their existing iPhones as part of their "GiveBack" program and switch to one of the new models.
Apple is trying to encourage customers to buy new iPhonesApple
It's a dramatic change of position. During the holidays of Black Friday and Cyber Monday, all the customers offered by Apple were coupons up to $ 50 they were buying equipment from the previous generation at a hefty price. Apple stocks are now down 20% this month.
Which forces Apple to react. The 10th anniversary of the iPhone X failed to create a highly anticipated "supercycle" of sales, a wait that was then transferred to the current generation and that seems equally unrealistic.
So what's Apple aligned? According to industry leaks, not much. The plan is to let the original design of the iPhone X unchanged again in 2019 while the adoption of 5G is fall behind his rivals. In the meantime, a new hardware reminder means that four of the last five generations of iPhone have been affected by hardware problems.
It's way too early to call it a crisis, but it's the toughest thing Apple has seen in a decade …
___
Follow Gordon on Twitter, Facebook and Google+
More about Forbes
The next iPhones of Apple have a problem 5G
Apple quietly admits to the iPhone Selfie question
An insider claims that Apple will not change its iPhone in 2019
iPhone XS vs iPhone X: what's the difference?
iPhone XS vs iPhone XS Max: What's the difference?
iPhone XS vs. iPhone XR: What's the difference?
iPhone XR vs. iPhone XS Max: What's the difference?