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Kardashians are known for their high-end look and design, but this time it's not just a beautiful appearance. As WWD originally reported, Kardashians play in Fendi's #MeAndMyPeekaboo campaign. Kim Kardashian-West, Kris Jenner and North West are the first women in the family to appear, and it's a hellish start. Because nothing says that family time is not related to designer outfits.
Believe it or not, the stars of the Fendi campaign are not exactly the Kardashian. The Peekaboo bag from Fendi is celebrating its 10th anniversary this year and the brand celebrates it by awarding it to some of the most iconic families in the area.
According to WWD, the campaign is based on "the relationship that Venturini Fendi and her daughters have with the Peekaboo bag and with each other". Apparently, North, Kardashian and Jenner love the bag too. The video shows the family sitting in a field together in their upscale designs and running around a pool.
"The idea was to broaden the concept of family because that's part of our story, and we wanted other families of women," Fendi told Fendi at WWD. the case of the Kardashians, they are all three very strong women, with strong personalities. It's an iconic family, which is known for its looks, but we wanted to bring more of an intimate side to the table. "
So intimate means frolicking in a field with high-heeled designer boots, then this brand has nailed it.This is not exactly what the traditional family time looks like, but it's That's exactly what the Kardashians look like, although Kanye did not join the family for the campaign, the brand used Kanye's "Love Lockdown" for the video.
According to WWD, it was important For Fendi to move away from the paparazzi to turn the campaign in Los Angeles, the brand claims that it allowed women to drop their walls and capture "authentic, intimate, authentic and family-friendly, private and authentic moments. "
" The concept of family could include many different aspects and we wanted to explore them, to find the most intimate and private side as the Peekaboo bag is also about the very special relationship between the bag and the woman wearing it. This allows the complicity "And empathy," Fendi tells WWD
Of course, the bag also has its time to shine. Both Kardashian-West and Jenner hold the accessory in the video. North is sticking to a micro-purse, since the Peekaboo bag is a bit big for her.
Unfortunately, they are the only members of the Kardashian-Jenner family to play in the countryside. Other families would include sisters Jessica and Krystal Jung and actress and photographer Clara McGregor and composer Esther McGregor. According to WWD, the entire campaign, which features families other than Karashian-Jenners, will be on Fendi's Instagram page on July 11th.
Although there is no word on whoever else the family celebrated the sack, there was a lot of Fendi in the family. Kylie Jenner started a Fendi handbag this summer. She also sported a Fendi dress, shoes, a banana bag and a matching stroller to take her daughter Stormi Webster for a walk in April. It seems like Fendi's family moments really happen outside the countryside.
As Refinery 29 points out, Kardashain-West has also worn a lot of Fendi lately. In April, she wore a complete outfit from head to toe. It included Fendi leggings, a crop top, a jacket and a handbag. So, yes, the campaign was just a casual day for the family.
The entire campaign will be out soon, so you can see all the lovely family moments then. Also, it's a note that you might want to boost your own family reunion this year.
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