Snapchat adds Irish Discover content



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Snapchat has added Irish content to discover the feature.

Partners who will be contributing to include Irish Independent, Joe.ie, Off The Ball, Foil Arms & Hog, MetDaan and eir sport.

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The Irish producers will join more than 100 others around the world.

"More than 2 in 5 smartphone users in Ireland," said Rami Saad, Head of International Content Partnerships at Snap.

"Our partners are a mix of credible, local voices and make a brilliant addition to the platform."

IPSOS MRBI Social Messaging Quarterly 31% of over 15 year-olds have an account and 64% use it daily.

Among the Shows that will be available from Argue Me from Joe.ie, The Crappy Quiz from Off The Ball, and Foil Arms & Hog Show, MetDaan and eir sport.

According to Snap, the parent firm of Snapchat, the time spent watching shows on the messaging platform globally has tripled since the beginning of the year.

The company says it has supported the partners in the development of the content, but the publishers have maintained editorial independence throughout.

Snap says it's going to go to Irish publishers with a view to adding more localised

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