Amazon hopes his first day does not go to dogs

NEW YORK – Amazon hopes that customers will not see any more dogs, after the first problems of the First Day, people who tried to make purchases only found pictures of cute canines message .

The Amazon Web site experienced some problems early Monday during its hype Prime Day, an embarrbadment for the tech company on the holidays that he created.

Buyers Click on Many Prime Day Links After 3pm The ET launch in the US only had dog pictures – some of which were quite stunned – with the words: "Uh -Oh. Something has gone wrong on our side. People took social media to complain that they could not order items.

Around 4:30 pm, many First Day links were working, and Amazon said Monday later that it was working at

In an email to The Associated Press, it says that "many buy successfully "and that during the first hour of the 36-hour First Day in the United States, customers ordered more items than in the same amount of time. last year.

Still, hiccups could mute sales and send buyers elsewhere during one of Amazon 's busiest sales periods, which is also a key moment for the company. Registration of new Premier members. Buyers have plenty of options, as many other chains have offered sales and promotions to try to capitalize on Prime Day spending.

The badyst Sucharita Mulpuru-Kodali at Forrester Research called the glitch a "huge deal."

is believed to be one of their biggest days of the year, "writes in an email. "I'm shocked, it caught them off guard. But I guess the lesson is not to have a big unveiling in the middle of the day when everyone comes to your site at once. "

Amazon, which recently announced that membership would become more expensive, hoped to attract consumers by focusing on new products and involving Whole Foods in the process." He also hoped that parents would use the process. Event trading to start shopping back to school.

Jason Goldberg, Senior Vice President of Commerce at Publicis.Sapient, noted that problems could stop shoppers for a while, especially those "

" If you had the intention of finding special offers to reduce the costs of returning to school (shopping), you will certainly return to your favorite traditional place "Goldberg noted that 39 It is easy for Amazon to extend the agreements on its own devices and brands, but harder for it to extend the offers for its third party sellers because they are registered to different promotional niches.

does not disclose Prime Day's sales figures, Deborah Weinswig, CEO of Coresight Research, had estimated that she would generate $ 3.4 billion in business turnover worldwide, compared with 2, $ 4 billion last year. Prime Day also lasts six hours longer than last year

Meanwhile, other retailers like Macy's, Nordstrom, Best Buy, Walmart and Target have launched their own promotions, a said Charlie O. Shea, an badyst at Moody's. ] "Brick and mortar retailers know that they have little choice but to continue to offer their own significant discounts, which is evident in the proliferation of" Black Friday "offers. July "which are launched earlier each year, as well as various It stated in a note earlier Monday.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other companies The Wayfair online furniture vendor introduced Way Day in April, becoming its largest-ever revenue day.

Prime Day is also helping to increase the number of premium members. revealed for the first time this year that it had more than 100 million paid premium members worldwide.He hopes that Prime will be attractive to current and potential subscribers, having increased by 20% the annual membership fees in the US at $ 119 and $ 12.99 for the monthly option.

"It was one of the best vehicles" for membership registration, Goldberg said.

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