[ad_1]
Burberry has destroyed more than 28 million pounds (31 million euros) of its cosmetics and fashion in the past year in a practice now common in the sales industry in the d
The British luxury brand burned the products, totaling £ 28.6m (nearly € 32m) in value, including £ 10.4m (€ 11.6m) in beauty items, according to the details of his annual report.
Retailers have described it as a measure to protect intellectual property and prevent illegal counterfeiting by ensuring that the supply chain remains intact.
Burberry stated that she only destroyed items bearing her mark. "
The destruction of cosmetic items was tied to the license that Burberry had granted to the Coty beauty business last year.
A Burberry spokesperson said: processes in place to minimize the amount of excess stock we produce. On the occasion of scrapping products, we do it responsibly and we continue to look for ways to reduce and reevaluate our ste. "
Burberry's clothes are sold in high-end fashion, men's polos up to £ 250 (€ 280) and the famous trench coats costing around £ 1,500 (€ 1,675) The group said it took its environmental obligations seriously and recently joined the Ellen MacArthur Foundation's Make Fashion Circular initiative to prevent waste in the industry.
The company announced last week that its sales increased by 3pc in the 13 weeks until June 30. But the fashion house warned that sales in the UK and Europe had been broken due to weaker tourism demand, but that Chinese tourists had increased sales in Hong Kong and Hong Kong.
Burberry is preparing the first collection of his new artistic director, Givenchy's former designer, Riccardo Tisci.
Burberry also collaborates with the créatri this British Vivienne Westwood, who creates pieces for the museum. th brand for sale from the month of December.
Press Association
[ad_2]
Source link
