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LONDON – British luxury home Burberry has destroyed tens of millions of dollars of its fashion and cosmetics products to protect its brand
The company burned unsold, accessories and perfumes d & rsquo; Worth £ 28.6 million. according to his annual report, in a practice now common throughout the industry to protect against counterfeiting.
Retailers describe it as a measure to protect intellectual property and prevent products from being stolen or sold at a reduced price. process in place to minimize the amount of excess stock we produce, "said the company in a statement.
" In cases where the disposal of products is necessary, we do it responsibly and we continue to look for ways to reduce and reevaluate our waste. "
Among the destroyed products, 10.4 million items, which Burberry said was a one-off license-related he agreed with Coty Beauty Company last year.
The company – which announced a slight increase in annual profits in May to £ 294 million – said it takes its environmental obligations seriously and exploits the energy to burn the items. [19659002] He also pointed to partnerships with organizations such as the Ellen MacArthur Foundation that work to reduce waste in the industry.
The legislator Tim Farron, por The spokesman for the opposition Liberal Democratic Party said: "It is outrageous that Burberry thinks that setting fire to their unsold is an acceptable solution."
for the environment, "was he added: "As a leading British fashion brand, they should lead the way in a sustainable way. "
AFP
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