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Consumers should visit cadburyinventor.com or visit facebook.com/cadburyuk to create their bar; they must choose from three different ingredients, including caramel, brownie, candy, chilli, orange, mustard and cashews.
Once chosen, consumers must name their bar and explain their inspiration. will close on July 31, where three finalists will have the opportunity to visit the Cadbury Chocolate Excellence Center in Bournville, Birmingham, to create their bar. The bars will then be available to purchase the nesting year, where consumers will vote for their favorite.
The contest is supported by a television campaign that aims to reach 78% of all British adults.
David Shepherd, director of research and development at Cadbury, said: "This is the first time we are opening the doors to our fans to help us create the next bar and we look forward to seeing how creative they are
"With different flavors We are encouraging the nation to go crazy and be as bold as possible in what to choose.
"It will be great to see the imagination of our fans shine. and now we have the chance to make the first Cadbury Dairy Milk Milk Bar a reality for our lucky finalists. "
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