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Facebook published details of dozens of online ads targeting its users by the Brexite during the EU referendum campaign
Messages handed over to an inquiry by the House of Commons committee on the false news confirm Controversial claim – described as "misleading" by the official statistician – that the UK is delivering 350 million pounds a week to the EU that might otherwise be spent on the NHS.
Other announcements repeatedly suggest that countries like Turkey and Albania the EU, which many observers consider to be a distant prospect.
Facebook has transmitted the material in the midst of a growing controversy over the use of the Aggregate IQ advertising targeting business by the Leave official campaign and the BeLeave youth group. Vote Leave was fined £ 61,000 last week after the Election Commission found that she had exceeded the limits of election expenses.
Questions were raised about the use of online advertisements. Facebook has taken steps to improve the transparency of political advertising after being examined by politicians in the United Kingdom and the United States.
Data provided by the social media website suggest that some of the advertisements were seen as BeLeave activist, Darren Grimes, was fined £ 20,000 and was reported to the police after the Electoral Commission had found that a donation of nearly 680,000 pounds had been made. to his Vote Leave group was spent on targeted ads in a "common plan" with the larger organization that helped him avoid exceeding spending limits.
BeLeave messages were aimed more closely at young voters, promising a "better future" if the UK could prevent "European regulators from keeping us in the past" and accusing Brussels of regulating carpool applications and to impose quotas on data dissemination.
mantra of the campaign "regain control" and the regular use of images and videos of the cheerleader Boris Johnson.
But there are also messages for special interest groups, such as animal lovers and tea drinkers. Bullfighter had the slogan "This is not correct Stop the animal abuse". Another showed that harpooned whales were being slaughtered, with the following message: "The shipment of whale meat to our ports must be stopped."
A photo of a polar bear and its cubs warns: "The EU is blocking our ability to speak and protect Polar Bears. Click to protect them. "
Other messages accused the EU of wanting to" ban tea kettles "and" kill our cup of tea. "
Many possible uses have been proposed for the £ 350 million that the campaign demanded was sent to Brussels each week, ranging from flood defenses at hospital maternity hospitals 19659002] Images of flooded communities in storms In 2015, Desmond and Eva asked the question: "What priorities should we spend 350 million pounds a week on?" or "Bear?"
Another advertisement showed a steel mill with the question: "£ 350 million a week to the EU or support the steel industry in the UK? You decide."
An image of one mother and baby smiling acc accompanied the message: "Imagine if we could keep our maternities open because we would not send 350 million pounds a week to the EU. "
A series of commercials suggested that 5.33 million additional European immigrants would come to the UK by 2030, and that viewers would be invited to click on the thumb.
luxury cruises with unlimited alcohol "," 23,696 euros for chauffeur-driven trips to Mercedes and Range Rover "," more than 3,000 euros for luxury golf in Ireland "and" 176,782 euros for gastronomy in exclusive restaurants. "
After US President Barack Obama warned that the United Kingdom would be "late" for a commercial deal, commercials read: "Take care of your business, Obama."
In a letter to Rebecca Stimson, head of Facebook's public advertising, said the firm was providing all the announcements of the AIQ for voting leave, BeLeav e and the DUP Vote to Leave, as well as the 50 million pound contest to predict the football scores used by Vote Leave as a way to collect information about voters.
A separate group called Veterans for Britain refused permission to broadcast their ads, Facebook said.
his investigation, which gathered testimony from whistleblower Christopher Wylie and leaders of technology companies as well as representatives of the separate Leave.EU campaign
– Press Association
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