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The Dublin-based mobile marketing software company, Pulsate Mobile, raised € 200,000, with existing investors, including PayPal, among those who found new funds for the company.
PayPal, Heineken, Circle-K (previously Topaz) and AA are among the clients of the firm.
Its software allows companies to offer a range of services, such as location-based marketing and live chat. Customers can also engage in real-time customer segmentation and use services to develop marketing campaigns.
Pulsate previously raised more than $ 3 million (€ 2.6 million) from investors, including Enterprise Ireland, the seed fund Dunnhumby Ventures, a US venture capital firm
Filings for Pulsate shows that she has raised the most recent 200,000 euros from PayPal, Dunnhumby, the Bank of Ireland's emerging and emerging equity fund and Davy Stockbrokers' private clients
. By Patrick Leddy, Pulsate announced in 2016 that he was adding between 30 and 40 jobs this year to bring his total to about 60.
However, the company's accounts show that he has Reduced the number of employees in his books from about 13 in 2016 to an average of eight last year.
The firm recently appointed Sarah Martin as the new Executive Director. She has already worked with companies such as Unilever and Digicel. She has held the positions of Marketing Manager Europe at Unilever and Digicel as Global Marketing Manager and Sales Director for Fiber Acquisitions.
Pulsate Mobile's accounts show that it had accumulated losses of € 2.1 million at the end of 2017, up € 1.5 million at the end of 2016, while it continues to develop, develop and secure new customers.
Customers of the company also include Miami International Airport, Amadeus, SITA, Boyle Sports and NCR.
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