Mobile Value Added Services (MVAS): Global Strategic Business Analysis 2016-2018 – Forecasts up to 2024

The report provides separate complete badyzes for the United States, Canada Japan Europe Asia-Pacific Middle East & Africa and America Latin . Estimates and annual forecasts are provided for the period 2016 to 2024. In addition, a five-year historical badysis is provided for these markets.

This report badyzes global mobile value-added services (MVAS) markets in millions of US dollars.

The report profiles 127 companies including many key and niche players such as:

• Amazon.com, Inc. USA )
• America Movil SAB de CV ( Mexico )
• Apple, Inc. ( United States )
• AT & T, Inc. ( United States of America )
• Bharti Airtel Limited ( India )
• Blackberry Limited ( Canada )
• Computaris International Ltd. (UK) [19659007] Dialogic, Inc. ( United States of America )
• eServGlobal ( France )
• Etihad Etisalat Co. , ( Saudi Arabia )
• Gemalto NV ( Netherlands )
• Google, Inc. ( United States )
• Huawei Technologies Co. Ltd. ( China )
• Intersec SA ( France )
• KongZhong Corp. ( Chi) na )
• Mavenir Systems, Inc. ( United States )
• NTT DoCoMo, Inc. ( Japan )
• OnMobile Global Ltd. () India ]
• Opencode Systems Ltd. ( Bulgaria )
• Samsung Electronics Co. Ltd. ( South Korea )
• Samsung Apps
• Sprint Corporation ( United States of America )
• Tech Mahindra Limited ( India ]]
• CanvasM Technologies Limited ( India )
• Mahindra Comviva ( India
• Telefnica SA ( Spain )
• Vodafone Group plc (UK)
• ZTE Corporation ( China )

Subjects Covered

1. OVERVIEW OF INDUSTRY
A Prelude
Principal Milestones in the Telecommunications Industry
Internet Revolution Boosts the MVAS Market
The Unique Resilience of MVAS
Reshaping the MVAS Value Chain
Development of the New 'VAS 2.0 Ecosystem
] The mobile tipping point: a phenomenon that is fast approaching
Mobile services with added value pr to be developed
Untapped opportunities in developing markets
VAS suppliers are preparing for wider customer base
Accelerating the adoption of m-Commerce
Providing MVAS
Now more from a constraint that an option for MSPs
From MSPs to Mobile Users
Betting on the value chain of the Big Mobile Industry on MVAS
A Peek at Different actors in the value chain in the MVAS market
Messaging application to person
SMS alternatives emerge as main application
OTT messaging apps
Complementary or complementary to SMS?
VAS to Generate Hug Opportunities in Content and Applications
Factors Facilitating the Mbad Adoption of Content and Application
Mobile Music Rules Roost in Emerging Markets
Mobile TV
The Next Big Bet
Market Strategies
Outlook
Growth of Mobile Users to Drive MVAS
Key Indicators of Opportunity
Growth of Smartphone Sales Lending to the Market MVAS
Indicators of Opportunity
Media Tablets also Add to Demand by MVAS
Apple [19459014AppStore and Google Play Revolutionizing the Distribution of Mobile Content
Lending traction to MVAS [19659039] App Store vs Google Play: a comparative badysis
Paid services or free applications
Opportunity nonetheless for MVAS Participants
L & # 39; consumer habits of mobile telephones increase the market for MVAS
Demographic trends favor market prospects for MVAS
Developing Markets
Hotspots for Growt h
Indicators Opportunity
Aggressive Customer Retention Strategies by MSPs to Support Demand for MVAS in Developed Markets

2. TRENDS, DRIVERS & ISSUES NOTEWORTHY
Increasing the Use of Connected Devices
A Key Growth Factor
Mobile Navigation
A Major Revenue Contributor
Key Statistical Data
data and new technologies dominate the calculation
Growth of the VAS and OTT services
The advent of social media platforms promotes growth for MVAS
The increased mobile engagement is expected to generate revenue from M-Commerce
Content Marketing, a Major Marketing Tactic for E-Commerce

Secure and Secure Payment Processing Technologies on Mobile Platforms
Artificial Intelligence for Automatic Interaction
Native Push Notifications, a Tool powerful
Faster Delivery for Attacting Customers
Increasing Penetration of Fixed Networks / mobile and Internet devices transforming consumer mobile communication behaviors
VAS to Bo ost Adopting mobile phones to make payments and purchases
Increasing popularity of online payment technology
Personalized experience for Customers
Online Advertising Driving MVAS
Popularity of Video Content
E-Commerce and mCommerce
Improving Social Engagement on Social Media
Wearables Drive MVAS
Trends Shaping the Global Mobile Ecosystem
Artificial Intelligence to Boost the Performance of Emerging Sectors
Impressive Growth in Revenue Generation by Content Services

The Growth of OTT Communications Applications Has a Negative Impact on SMS P2P
The adoption of SMS A2P by companies continues to grow
Innovations in the A2P SMS Landscape
Improving Quality
Improving Efficiency
ORMs Moving to Protect Revenue
Enterprise Communications Enter the OTT Space
A greater engagement of OTT Communications applications with companies
Use of SMS for internal communication in companies
Extensive use of SMS communications by companies
Key SMS solutions
Future technological developments [19459009WebRTCdansl&#39
Increasing Use of WebRTC Technology in Business
WebRTC as a Substitute for A2P SMS
Mobile Finance
The Fastest Growing MVAS Segment
Smartphones: A Key Tool in Finance / mobile commerce
Mobile Banking Market
An intensification of mobile data traffic
] Mobile Payments
A Great Revenue Generator
Location-Based Services Expand The Opportunity
Quick Adoption Of Location Based Advertising
Premium SMS To Revive Market Opportunities For Services traditional messaging-based
Growing demand for entertaining content
Key Opportunity Indicators
Mobile Mu sic Fuels MVAS Market Growth
Mobile gaming provides opportunities on a platter
] Strong Demand for Mobile Video Boosts Growth
Mobile TV Generates Additional Revenue for Market Participants MVAS
"Social Networking in Motion" Encourages Market Growth MVAS
Key Statistical Data
] Utility MVAS will grow in popularity in the coming years
M-Governance: An Emerging Frontier
M-Learn ing: Learning on the Move
M-health gains traction in health care
M-Agriculture tends to emerge as an advantage for the farming community
M-advertising gains in importance
Statistical data Key
Company: a Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High Speed ​​Networks Determine the Success of New Mobile MVAS Services
MVAS on Wi -Fi: An Emerging Revenue Generator
Cloud
The New Paradigm f or Mobile VAS
Network Operators Turn to Managed MVAS Services
Major Issues and Challenges
Hacking
A burning problem for digital music and video content

3. MOBILE VALUE ADDED SERVICES
AN OVERVIEW
An Introduction
Characteristics of Value-Added Services
Advantages
Disadvantages of VAS
Costs of Value-Added Services
Value-Added Services
A Clbadification
Based on Nature of Service Delivery
Based on Nature of Service
Applications VAS