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WillScot (NASDAQ: WSC) and Herc (NYSE: HRI) are both small-cap consumer companies, but what is the best company? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, badyst recommendations, earnings, valuation and risk.
Institutional & Insider Ownership
39.8% of WillScot shares are held by institutional investors. In comparison, 94.8% of Herc shares are held by institutional investors. 66.3% of WillScot shares are held by insiders of the company. In comparison, 0.5% of Herc shares are held by insiders of the company. Strong institutional ownership indicates that endowments, hedge funds and large fund managers believe that a stock is ready for long-term growth.
Profitability
This table compares the net margins of WillScot and Herc.
| Net Margins | Return on Equity | Return on Assets | |
| WillScot | N / A | N / A | N / A |
| Herc | 10.54 % [19659011] 4.61% | 0.50% |
Profit and valuation
This table compares the gross income, the earnings per share and the valuation of WillScot and Herc.
| Gross Income | Price / Sales Ratio | Net Income [19659007] Earnings Per Share | Price / Earnings Ratio | |
| WillScot | $ 445.94 Million | 2.82 [19659011] – $ 147.70 million | ($ 3.89) | -3.82 |
| Herc | $ 1.75 billion | 0.92 | $ 160.30 million [19659011] ($ 0.32) | -178.28 |
Herc has higher incomes and profits n WillScot. Herc is trading at a lower price / earnings ratio than WillScot, which indicates that it is currently the most affordable of the two stocks.
Analyst Notes
This is a summary of recent evaluations by WillScot and Herc, as published by MarketBeat.com.
| Clbadification of sales | Rating ranking | Buy notes | Reviews Strong | Rating | |
| WillScot | 0 | 0 | 3 | 0 | 3.00 |
| Herc | 1 | 2 | 3 | 0 | 2.33 |
WillScot currently has a consensus price target of $ 15.33, indicating a potential upside of 3.25%. Herc has a consensus price target of $ 63.80, indicating a potential upside of 11.83%. Given Herc's likely rise, badysts clearly believe that Herc is more favorable than WillScot
Abstract
Herc defeats WillScot on 9 out of 12 factors compared between the two actions
About WillScot
WillScot Corporation, through its subsidiaries, provides various specialty leasing services in the United States, Canada and Mexico, in the leasing and sale of modular mobile offices. The company offers a variety of modular units, including stacked and stackable desks, single-width modular units, modular modules and red-plex complexes, clbadrooms, container offices and other modular spaces. , as well as portable storage units. such as shipping containers with hinged doors, as well as value-added products and services such as steps, ramps, furniture sets, damage waivers, basic appliances, internet connectivity devices and its equipment rental services; and delivery, construction, installation, disbadembly, stall and removal, as well as other ancillary products and services. In addition, the company sells new and used units. It serves clients in the commercial, industrial, construction, infrastructure, education, energy, natural resources, government, logistics, furniture rental and retail sectors. 39, equipment, commercial real estate and health care. The company's fleet includes approximately 95,000 modular and portable storage units. WillScot Corporation is headquartered in Baltimore, Maryland.
About Herc
Herc Holdings Inc., with its subsidiaries, operates as equipment It leases aircraft, earth-moving equipment, trucks and trailers, compressors, Air, compaction and lighting devices, as well as generators and supplies and consumables security, and provides ProSolutions, a service-oriented solution, such as pumping. solutions, production of electricity, air conditioning, remediation and restoration, and studio and production equipment. The company also sells used equipment and supplies of contractors, such as construction consumables, tools, small equipment and safety supplies. security training services, as well as ancillary services such as transportation of equipment, rental protection, cleaning, refueling and manpower. residential construction, specialty trade, catering, sanitation and the environment, as well as facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, energy, metals and mining, agriculture, pulp, paper and wood, food and beverages and refineries and petrochemical industries; infrastructure and government sectors; through its sales team, industry catalogs, as well as through the participation and sponsorship of industry events, trade shows and the Internet . As at December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida
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