Online Video Platform Market is Estimated to Grow at the Highest CAGR in the Forecast Period During 2018-2022 – Press Release



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The report covers the present scenario and the growth prospects of the global online video platform market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The global online video platform market is expected to grow at significant CAGR over the forecast period (2018 to 2022), according to a report available on Radiant Insights, Inc. Growing need for advanced platform to stream online videos for consumers is expected to impel demand for online video platform. Such platforms can allow organizations to publish, download, measure, and distribute online video content. In addition, these platforms can be used by consumers, investors, and partners to watch online videos posted by various organizations.

Growing adoption of online video over conventional ways to viewing video content can fuel growth of market. Video is expected to be major factor in content marketing attributed to its ability to attract maximum viewers and gather engagement. Increasing investments on online video advertisements can boost market growth. Rising focus towards live streaming of videos can augment growth of market in coming years. Convenience offered by online videos to consumers is anticipated to propel growth of market. Increasing use of smartphones to watch online videos can gain traction among advertisers to create more ads. Direct to consumer advertisement can create data that can help advertisers to track ad’s impact in better manner. This, in turn can augment growth of market during the forecast period (2018 to 2022).

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Availability of open-source video platforms is expected to be major challenge for the market in coming years.

To cater to rising demand, most companies are likely to invest in R&D activities to develop advanced products. For instance, Facebook recently launched its online video platform named Facebook Watch. It is expected to be available at global level. Through this platform, company is expected to make video watching more customized. So that, friends and family members can watch videos together and discuss their content. In addition, company is planning to launch this online video platform for consumers through Google’s Android system. Though iPhones are expected to get it soon.    

The online video platform (OVP) market can be segregated on the basis of type, application, and region. Based on type, the market can be categorized into do it yourself (DIY) model, user-generated content (UGC) model, and software as a service (SaaS) model. SaaS segment is predicted to grow at high CAGR over the forecast period.

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Based on application, the online video platform market can be clbadified into commercial video platform, video sharing, and others. 

Regional segmentation of the online video platform market includes Asia Pacific (APAC), Americas, and Europe, Middle East & Africa (EMEA). Americas dominated the market and accounted for largest market share in past few years. In Asia Pacific, the market is predicted to grow fast during the forecast period owing to rising demand for consumer electronics. In addition, growth of online service companies spreading their business in the region can fuel market growth. Moreover, increasing number of information technology (IT) and telecommunication companies in the region can stimulate growth of market. India, China, Japan, South Korea, and Taiwan are likely to contribute well for market growth.

In EMEA, the online video platform market is predicted to witness significant market share during the forecast period. Rising consumption of online videos in the region can fuel growth of market. Rising number of online video platform providers offering superior distribution platform for videos can fuel growth of market in the region over the forecast period.      

Some of the leading companies offering online video platform are Alphabet, Brightcove, Akamai Technologies, Comcast Technology Solutions, and Telstra.

About Radiant Insights, Inc

Radiant Insights is a market research and consulting company offering syndicated research studies, customized reports, and consulting services. Our market research studies are designed to facilitate strategic decision making, on the basis of extensive and in-depth quantitative information, supported by extensive badysis and industry insights. Using a patented and robust research methodology, we publish exhaustive research reports covering a host of industries such as Technology, Chemicals, Materials, and Energy. Radiant Insights has a strong base of badysts, consultants and domain experts, with global experience helping us deliver excellence in all research projects we undertake.

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