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Sky sports News reporting on a tragic incident, the tone of the coverage is not markedly different to what you might find on the channel on transfer deadline day. With a similar dearth of facts. And hours and hours of speculation to fill the gaps.
In fairness, live reporting on tragedy is not their area of specialty, but still.
"You have to say, can anyone survive that? We'll keep you posted on Sky Sports News! "
That live rewind button is handy: it allowed the viewers to double-check that Rob Dorsett had indeed uttered that line. Alan Partridge might have thought it a bit doltish.
By then you would not have been surprised if Rob had located Harry Redknapp to have a chat with him through his rolled-down window on the night's horrible events.
Mind you, the news channels were not far better. Do not let the news be yours, it's an affliction that shows no sign of abating.
"If it's confirmed that the Leicester City chairman – and I've gotten to know that the manager might have been on board," BBC newsreader, whose name went uncaught, asked a reporter at the ground.
So, not only was she repeating unfounded rumors that Claude Puel was on the helicopter, she was wondering what impact her demise might have on the club. That was sensitive. The only surprise was that it did not add: "Will it have an impact on their activity in the January transfer window?"
Twitter journalism
Meanwhile, over on Sky News. "There are some reports from Twitter that this may be the helicopter of the owner," said the newsreader, confirming that the behemoth of a news organization now uses Twitter as eggs sources. This is possibly not an ideal development.
Back on SSN, Rob found a fan by the name of John. "As a Leicester City supporter, this is really worrying," he said to him.
"It's awful," said John. "No one wants this, do they? They've been vital to our success. "
By now you really wanted to pack their trucks and go home. But they were there for the night, and they were wandering about the place sticking microphones in fans' faces and asking them how sad / worried they were.
"We do not want to speculate too much, if at all, about who was on board," said Rob. "Then there's a whole new world of friends and family." And then SSN started listing every person who could have been on the helicopter.
Queasy tummies
Later, Rob has had a crush on comfort for Leicester City fans because they have not been boarded by Jon Rudkin, the director of football, and Aiyawatt Srivaddhanaprabha, the vice-chairman. "
Tummies queasy at this point.
Come morning, Gary Cotterill was on duty for the channel at Leicester's ground and with nothing at all officially confirmed, he began wondering out loud. No, he did, honest.
Then Rob reappeared. "What more do we actually know about what happened?" He was asked. "Very little," he confessed, so SSN filled some time by interviewing their cameraman Dan, who had filmed the helicopter in flames. "The pictures are disturbing," we were warned, but they did it, and we did not catch it, so it was their cameraman who had filmed the helicopter in flames.
By mid-afternoon, the only thing we knew for sure was that rolling news sports channels really should not do live reporting on tragic events.
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