[ad_1]
The recent Good weather has helped Bulmers sales to return to growth after Heineken's intense competition exerted pressure on the drop.
C & C boss, Stephen Glancey, told shareholders yesterday at the company's AGM that the company had increased its investments in cider last year and that the sun reaped the fruits.
The company is going through a period of transition after acquiring a significant minority stake in the British pub chain Admiral Taverns, and then in British beverages. The wholesaler Matthew Clark Bibendum
Both transactions should help the company to increase its presence in the UK market, which is more important than Ireland for C & C activities. Matthew Clark's Bibendum must be stabilized after being redeemed following the collapse of the Conviviality of previous relatives.
C & C contracted higher debt and Glancey said yesterday that his goal would be to reduce the company's debt levels.
The company also invested in a number of handicrafts, of which 100%
M. Glancey said it was important for the company to meet the tastes of younger consumers.
"The millennial consumer does not always necessarily badociate with big brands," he said.
"It is important that we keep our brands relevant to these consumers, but they also love specialty niche products, they love global products, and they love locally made crafts.
" In recent years , C & C has been quietly moving in the right direction with a number of products that match the taste profile and desires of millennial consumers. "
He said that the company had received a number of expressions of interest from companies seeking to have C & C cars.
These came from wine businesses at looking for packaging capabilities to enter Europe from places like Australia or South America.
"A lot of what could have been managed at UK before and now they are looking for a European position in Ireland that is decent for them, "said Mr. Glancey.
He also received requests from brewers seeking to
Mr. Glancey stated that the companies were considering entrusting C & C with manufacturing on their behalf in the event that a rigid border meant that it was better to make products in Ireland
The market in Scotland – where C & C sells the Tennent boring & # 39; s, market leader – was "ex-growth"
"People do not drink No more in Scotland because they do not drink in Ireland anymore. Mr. Glancey said: [TRADUCTION]
Yesterday, Brian Stewart retired as president of C & C. He was replaced by Stewart Gilliland – a director at C & C on behalf of C & C a number of years.
million. S Tewart and Mr. Glancey previously worked together at British brewer Scottish & Newcastle, which was eventually sold with Carlsberg and Heineken, each taking pieces of the company.
Irish Independent
[ad_2]
Source link
