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Nothing more tasty than the victory
Mondelez International, based in New Jersey, confirmed Friday (July 20th) that a lighter version of its famous Swiss chocolate bar, Toblerone, would be abandoned in favor of the company. an older design between the triangular pieces. The news was first reported by the commercial publication The Grocer (paywall).
"We are always reviewing our range to ensure that we are supplying high quality Swiss chocolate in formats that our fans love," said a Mondelez spokesperson. Friday. "The 150 gram Toblerone is no longer manufactured and, therefore, the availability of the bar depends on the stock of a retailer.But the 100g and 360g bars will still be available."
The Decision ends 20 months of culinary vacuum for Toblerone fans, who were outraged when the company announced late 2016 the reduction of 170g to 150g by increasing the spacing between the triangles. A 400g bar has also been reduced to 360g.
At the time, Mondelez attributed the change to an increase in the cost of ingredients. "We support these costs as long as possible," the company wrote on its Facebook page, baduring fans that the review was necessary to "ensure that Toblerone remains in stock, affordable and keeps the triangular shape." the large gaps were only a "short-term solution".
On Friday, Mondelez denied that his reversal was a response to the drop in sales, telling the BBC that sales of the 150g bar actually increased after the change in shape. According to The Guardian, the replacement of 200 g, planned to reach the shelves by the end of the year, could cost up to £ 3.09.
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