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By Geoff Percival
Sales of Tullamore Dew whiskey rose 9% last year, with the owner claiming that the gap is narrowing between him and the Irish whiskey market leader, Jameson.
Recent figures show that Tullamore Dew contributed significantly to the performance of owner William Grant and Sons in 2017, resulting in a 12.6% increase in after-tax profits to £ 250.2m ($ 281.5m). €).
The Scottish beverage group has owned the Tullamore Dew brand since 2010, which it retains and sells the rest of the C & C Group's spirits division it bought that year.
Chin Ru Foo, director of William Grant's global brand for Irish and American whiskey labels, said 2017 was "an amazing year" for both the Grant Group and Tullamore Dew. She said the brand's "Beauty of the Blend" ad campaign and its ongoing innovations had led to the worldwide growth of Offaly's whiskey.
Grant invested € 25 million in its distillation distillation business in Tullamore last year, adding a new grain distillery and a new bottling plant.
These expenses brought the total amount invested in the operation, by the Scottish group, over the last eight years to 100 million euros.
A spokesman for the company said the sales gap between Tullamore Dew – the world's second-best-selling Irish whiskey – was steadily closing, with the Offaly brand becoming the market leader in several countries, including Germany, Sweden, Denmark Slovakia, Poland and the Czech Republic.
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