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Chris Brandt, Chief Marketing Officer of Chipotle, on the donation of $ 100,000 in Bitcoin and $ 100,000 in Burritos for National Burrito Day.
Chipotle is offering its customers the chance to win $ 200,000 worth of free bitcoin and burritos as part of a National Burrito Day promotion.
“The principle is that we have lost our password on our account and if you enter a correct code you can win a free burrito or $ 500 in bitcoin up to $ 25,000 in bitcoin,” said Chris Brandt, director. of Chipotle Marketing. FOX Business’s Neil Cavuto Thursday.
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According to the promotion’s press release, the interactive game, dubbed “Burritos or Bitcoin” is a playful ode to the experience of Coil founder and CEO Stefan Thomas of losing his hard drive containing $ 387 million worth of crypto -popular currency.
Each participant will have 10 tries to guess the six-digit code for a chance to win big. Those who fail to crack the code will always receive a special offer from the company.
The contest, which is live at burritosorbitcoin.com, runs until 6 p.m. PT.
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Brandt said the reaction to the promotion so far has been overwhelming.
“People love burritos and they definitely love bitcoin too,” Brandt said. “Whenever we do any of these things, especially on a day like National Burrito Day, which we call a kind of ‘Chipotday’, an informal national holiday, we always get a lot of fan interest. J ‘therefore encourage everyone to get it sooner rather than later if they can. “
However, he confessed that Chipotle has no plans to adopt bitcoin as a payment method in its restaurants in the near future.
“We don’t plan on doing that at the moment, there are a lot of complexities involved in that,” Brandt said. “But if you had told me a year ago that we would do something with bitcoin, I probably would have been skeptical about that too. So in this world never say never, but we don’t intend to take it as currency. “
| Teleprinter | security | Last | Change | Change% |
|---|---|---|---|---|
| CMG | CHIPOTLE MEXICAN GRILL INC. | 1,436.60 | +12.62 | + 0.89% |
Digital sales have exploded for the restaurant chain during the coronavirus pandemic, with online transactions accounting for nearly half of Chipotle’s total sales in 2020, up from 20% of its total sales in 2019.
“We really hope we can hook up with many of these digital users, who were many new to Chipotle, as the catering business returns,” Brandt added. open up a bit more, the restrictions are going down, the number of positive tests is going down and we’re seeing more and more people moving around and that’s a good thing for our in-store catering business. ”
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Chipotle isn’t the only company embracing cryptocurrency.
| Teleprinter | security | Last | Change | Change% |
|---|---|---|---|---|
| TSLA | TESLA, INC. | 661.75 | -6.18 | -0.93% |
| MY | MASTERCARD, INC. | 363.27 | +7.30 | + 2.05% |
| V | VISA, INC. | 216.98 | +4.92 | + 2.32% |
| BK | NEW YORK BANK MELLON CORP. | 47.45 | +0.08 | + 0.17% |
| PYPL | PAYPAL HOLDINGS, INC. | 247.54 | +4.70 | + 1.94% |
| BLK | BLACKROCK, INC. | 766.83 | +12.87 | + 1.71% |
Tesla started accepting Bitcoin payments for its vehicles last month. Visa, Mastercard, BNY Mellon, and PayPal have also announced plans to support cryptocurrencies in their services. Additionally, Fidelity has announced plans to launch its own Bitcoin ETF and BlackRock has said it will add bitcoin as a qualifying investment to two of its funds.
Bitcoin was hovering around $ 59,000 on Thursday at the time of publication.
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