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It was really just a matter of time before Walt Disney (NYSE: DIS) pushed ticket prices up in Florida, and the hike started Tuesday morning. Several popular blogs report that Disney World has changed its prices in a few categories, mainly for high season rates.
A day ticket now costs up to $ 159 during the holiday week starting on Christmas Day, an increase of 23%. However, it remains for the moment more affordable day tickets, including the cheapest option of $ 109 in the off season. Multiday tickets are also up sharply during periods of intensive travel, up $ 9 a day during some summer periods.
Again, it will be more expensive to take the family to Disney World. And despite the discontent of social media, the 58 million visitors who will visit the four theme parks of Florida in 2019 will not be prevented.
Using force, Luke
Disney World is going to be a very busy place once Star wars: Galaxy's Edge opens its doors at the end of August to Disney's Hollywood Studios, the resort's least-visited theme park. The 14 acres Star warsThis extension is the most important update of the station since the opening in 1998 of Disney's Animal Kingdom. If ever a year justified a price increase of up to 23%, it would be this one.
Admission prices that increase slightly are not a surprise. Rates have risen for 31 years in a row, reaching 468% during this period. The increases have exceeded inflation, but Disney World still records record attendance year after year.
The rise on Tuesday morning did not affect the entrances during off-peak hours. Disney's also keeps the line on its annual passes as it has increased these rates by 3% to 9% more in October. It will not be a surprise to see all of these hedging costs increase at some point this year, probably well before the opening of Galaxy's Edge on August 29th.
Disneyland California lifted most of its entry fees from 7% to 10% earlier this year. It has also saved its largest increase of 23% for its most expensive entry plan: the Premier Passport, which covers all parks in Florida and California.
Disney fans will not be happy, largely because Florida's parks will always be crowded during the holidays, despite the 23% increase in the number of tickets to the day. Shareholders will naturally be delighted because the increase in per capita spending has made Disney's theme park division its best product, even during periods of strong attendance growth.
The coming weeks will belong to the hooligans, Disney foolish to have made it more difficult for a working class family to visit the iconic theme parks. They will return, put on their mouse ears once the outrage has stopped. As long as an increase in Disney prices will not result in a shortage of turnstile clicks, you can not blame the world's largest amusement park operator for keeping up its series of hikes annual.
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