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Salesforce.com Inc. has signed a definitive agreement for the purchase of the Israel-based marketing badytics firm, Datorama Ltd., said Monday the two companies.
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Salesforce will pay more than $ 800 million in cash for Datorama, according to two people familiar with the case.
Salesforce was contacted to comment on the terms of the agreement, but has not commented yet. On his blog, the company said that Datorama's data integration and marketing intelligence services will be integrated into Salesforce's Marketing Cloud product.
Ran Sarig and Efi Cohen of Datorama
" With a unified view of the data and Datorama's messages indicate that the deal will benefit its 3,000 customers, including some of the world's most visible brands.
Datorama develops an artificial intelligence-based marketing badysis software that has been integrated into the voice badistant of Amazon Alexa, headquartered in New York, Dataroman has been founded in 2012 by Israeli entrepreneurs Ran Sarig, Katrin Ribant and Efi Cohen.
The company employs more than 300 people in its New York office, its research and development center in Israel, and offices in 16 other cities around the world. Illion of Lightspeed Management Company LLC, of Marker LLC and Endeavors Innovation
Salesforces, headquartered in San Francisco, signs the acquisition agreement, its course approaching from its highest historical level. The customer relationship management company said that the Datorama agreement relies on its partnership with Google Analytics 360 and the work on the Salesforce artificial intelligence engine known as "Einstein ".
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