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When Stephen Hillenburg created SpongeBob SquarePants in 1999, he had no way of knowing what would happen to his animated creation. Of course, he may have anticipated success: the Nickelodeon cartoon years, several feature films, and possibly a Broadway musical. What was less imaginable at the time, however, was the fact that Hillenburg's tetrahedral titillating fool and the rest of the Bikini Bottom band would cast such an influence on the pbadionate corners of the Internet.
Bob's double helix sponge and the internet is so prevalent that you do not even save it. Imagining the Web without the creation of Hillenburg is like imagining it without Google or Facebook (at least one post on your feed, on a given day, would feature SpongeBob, Patrick, Squidward or some other underwater character). The show is simply part of the fabric of online culture – a part that Hillenburg, who died today at the age of 57 after a battle with ALS, has built his vision, that He knows it or not.
"Bob sponge is one of the most important television series in meme history, "said Don Caldwell, editor-in-chief of Know Your Meme, noting that the show currently has 90 sub-entries and some 290 research results related to transmission. The simpsons or My friendship with my little pony is magic. "SpongeBob clearly resonates with much of the Internet culture, unlike any other, and I do not think it's just motivated by nostalgia."
Understand why the Internet has become attached to Bob sponge is like trying to understand why the Internet likes (or does not like) anything. It's just come. But something about the Hillenburg show proved irresistible. The characters in the series – and her titular hero in particular – are expressive enough to convey an atmosphere in one frame. The sound tone of the series, though subversively subversive, makes the recontextualization of these faces all the more fun. (My favorite: an image of Bob sponge creating a rainbow with his hands juxtaposed to the words "Nobody cares about anything" in bold typeface of the Impact.)
This results in memes like Evil Patrick (aka Savage Patrick or Angry Patrick), who uses the image of the pink starfish making a slightly sinister face to convey all that is evil, Tired SpongeBob, which can basically relay any type of exhaustion, and Krusty Krab. vs Chum Bucket, which illustrates any kind of rivalry where one thing is superior to the other (Marvel vs. DC, etc.). There are many, far too many, far too many to count, and everyone is as familiar to internet users as the latter.
There is a reason for this familiarity. Although Hillenburg originally had the idea of SpongeBob (then called SpongeBoy) a few years before his debut, his cartoon hit, while internet access was starting to be faster and easier. As the Web grew, so did the popularity of the series; his fans are among the first natives of the digital world. Add to that the intergenerational appeal of the series and its international reach – at one point it was broadcast in 170 countries – and you have a majority of the internet covered. Put an image of one of the Bob sponge Online characters, and more will get the reference than will not do it. The Bikini Bottom scenes are the lingua franca of the meme world.
And if most of the show's popularity with designers is due to the creators themselves, the credit also goes directly to Hillenberg. After the first feature film, he moved away from the daily operations of the series in 2004 and, as Caldwell points out, Bob spongeThe beginnings of the season have provided many insightful comments on which the Internet has glutted. "The first three seasons of the series, before Hillenburg's departure," he said, "dealt with real issues in an authentic and intelligent way, which, I suppose, is largely related to its sustainable cultural relevance. online."
Today, it is obvious. The news of Hillenberg's disappearance touched the internet, social media and the subreddit of the series filled with tributes, many of which thanked the creator, not only for his show, but for the memories that came out of it. His character lived in a pineapple under the sea, but his legacy survives in a much larger world.
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