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In a surprise announcement, YouTube announced that it would remove all of its original content from behind its premium paywall, thus allowing users to take advantage of a version of the ad-supported broadcasts, such as "Cobra Kai "," Impulse "," Step Up: High Water ". and the big budget science fiction series "Origin".
In an official statement, the company announced plans to continue to invest in scripted programming and change the support for their YouTube Originals ad to be supported to meet growing demand from a more fan base. overall.
In simple terms, YouTube's attempts to get original scripted content through YouTube Premium have not been the expected success. As a result, they will likely not invest in so many scripted programs and focus on more celebrity or creator-driven reality projects, as local format stars are increasingly used.
By 2020, YouTube's original programs and films will be available in free windows for all of YouTube's two billion users. In the short term, some original productions will remain behind the wall of payment, including the second season of "Cobra Kai".
Speaking of free video-on-demand, the Kanopy streaming service, which is totally free for library card holders, has a contract with A24 that will stream 72 films from the A24 catalog, which are distributed free of charge. service. Among these are winners and major candidates such as "Moonlight", "Lady Bird", "The Florida Project", "First Reformed" and "The Murder of a Sacred Deer".
Source: Variety
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