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Juul would work to create a new pod containing less nicotine but producing more steam to bypbad the growing criticism and regulation of its popular electronic cigarettes, reports the New York Times.
Over the past year, the US Food and Drug Administration (FDA) has waged war against Juul labs and e-cigs, which it says fueled a "teenage vape epidemic." ".
Its original pods of e-liquid had flavors such as mango and distributed about as much nicotine as a pack of cigarettes.
Earlier this month, Juul had to remove its sweet flavors from tablets and change its marketing practices to meet FDA demands.
But now, he seems to be trying to get around the restrictions in the United States and in the European Union, where he hopes to sell his products.
Juul is developing a nacelle of liquid containing less nicotine but distributing more steam, said a close relative of the project at the New York Times.
Juul's stylish design, similar to USB, makes it attractive and easy to hide for teens.
Between high school and college students, young adults and those who are trying to quit smoking, Juul has quickly taken over 70% of the booming e-cigs market.
His success and poppy ads have attracted the attention and scrutiny of the FDA.
WHAT'S IN A JUUL POD AND WHY IS IT POTENT?
Like most electronic cigarettes, Juuls works by spraying liquefied "salts, flavors" and nicotine preservatives.
Nicotine salts are the key to the power of a Juul capsule.
Juul says that each of his original six percent nicotine pods contains roughly the same amount of nicotine as a pack of 20 cigarettes.
Juul cigarettes and vapors are inhaled and the nicotine they contain is absorbed differently, making this comparison difficult.
The "nicotine salts" contained in Juul pods contain a higher dose of nicotine that strikes very hard, in the same way as cigarette smoke.
Nicotine is absorbed very quickly, with a "free base" effect such as smoking.
However, some of the cigarette smoke is lost in the lungs, is absorbed by the filter or dissipates outside the smoker's mouth.
For this reason, users of Juul may indeed end up with a higher dose of nicotine than cigarette smokers.
The regulators found that retailers were selling frantically to underage customers and sent strong warning letters to many stores as well as to Juul.
In response, Juul has adjusted his marketing scheme (his ads no longer present models that resemble intentions such as teenagers, and his social networking accounts have become wise), abandoned aromas like the flavors of mango, fruit, cream and cucumber.
She also started offering pods containing three percent nicotine, about half of the original pods' content.
But that brings the content per capsule to around 23 milliliters, which equates to about a third of a pack of cigarettes and stays above the legal EU limits.
Although nicotine itself is not an important carcinogen, it is highly addictive.
For this reason, the FDA, public health experts and policy makers all agreed that keeping nicotine content as low as possible was in the interest of consumers, especially the younger ones.
According to the New York Times, "people knowledgeable about the development of the highest steamer" claim that one of the company's goals in the new nacelle is to produce a larger cloud of smoke.
However, a slightly larger and heavier pod of steam could change the nicotine concentration so that it would be lower, but could actually affect a human being as hard as traditional three and six percent pods. of the society.
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