The Swiss brand will become the first European country to draw tuna in the Blockchain

A Swiss food company is on the verge of becoming the first European food importer to fully track the supply chain of its canned tuna through distributed ledger technology. Gustav Gerig AG will add the Pacifical logo on trolley lid covers of the "Raimond Freres" brand.

Atato builds the Ethereum supply chain platform for the tuna industry

Pacifical is a global tuna marketing company jointly established by the eight Pacific island nations of Federated States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu.

The organization, which accounts for 25% of the world's tuna stocks, promotes the trade in skipjack and yellowfin tuna that are sustainably caught and MSC-certified.

At the forefront of traceability since 2011, Pacifical has partnered with the Bangkok-based Atato blockchain company in 2018 to develop a supply chain initiative using distributed ledger technology. for his certified MSC melody. The blockchain platform will cover more than 220 large fishing vessels, as well as the entire supply and traceability chain of about 35 million tuna caught each year.

The goal is to provide an unprecedented level of transparency and traceability to ensure the sustainability of tuna catches. The MSC canned tuna lids involved in this project will carry the Pacifical logo and a QR code to access the blockchain's display website, on which consumers will be able to track all relevant information regarding the product. fish in the box.

The Raimond Freres brand has been a pioneer in Switzerland for the introduction to the market of MSC certified tuna. Consumers will now be able to trace fully the fish purchased, from the catch to the processing of the final product via the Ethereum blockchain. The information includes the captain and the vessel that caught the fish, the time and area, as well as the location and time of the transformation.

Atato, the technology company responsible for the development of the distributed ledger platform, was founded in 2017 and leads business innovation on the blockchain in partnership with ConsenSys, Modex, Amazon Web Services, Microsoft Azure and IBM Hyperledger.

Related reading: Can Blockchain make fraudulent fishing a thing of the past?

A number of chain block projects for the supply chain are underway around the world. Fish-related initiatives include Provenance's fight against illegal fishing and human rights violations. The technology, currently being tested by many food companies, allows fishers to record their catch by sending a simple text message instead of the traditional system of paper recordings, which are transferred to the blockchain as the capture progresses in the supply chain. As with the Atato product, customers will then scan the label to check the complete capture history.

A Forbes report found that in the United States, one out of every three seafood products was not properly labeled and that some operations even replaced what is supposed to be true seafood with "seafood" products. fish-based "chemically created. In addition, illegal, unreported and unregulated (IUU) fishing is widespread and such incidents can cost the industry more than $ 10 billion each year.

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