The Lemonade insurance start-up, founded in Israel, is considering Europe



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Lemonade Insurance Company, based in New York, founded by Israeli entrepreneurs Shai Wininger and Daniel Schreiber seeking to revolutionize home insurance, is expanding its services from the United States to Europe.

"We are excited to announce that Lemonade will be coming to Europe – our first major market outside of the United States," Schreiber wrote in a blog posted on the company's website.

"Europe, the cradle of modern insurance, is one of the largest insurance markets in the world and home to the world's two largest insurers, AXA and Allianz," he said. he writes. AXA and Allianz are investors in the startup.

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"Leading digital brands transcend borders," wrote Schreiber. "Whether in Chicago, Paris or Singapore, today's consumers are listening to music on Spotify, surfing with Uber and staying at Airbnb. Consumers are becoming more cosmopolitan, socially conscious and technologically aware – everything Lemonade has been built to be. This is why globalization seems natural to us. "

Schreiber did not specify where and when in Europe the company would begin to provide its services.

Lemonade, which began operations in the field of homeowners insurance and renters, is a licensed insurer in some US states including California, Illinois, New Jersey, the State of New York and Texas. artificial intelligence and robots, applications that perform an automated task.

Customers answer a series of simple questions by chatting with the company's robot, "Maya", and can, within seconds, insure their home. According to the company's website, it takes 90 seconds to make sure, and three minutes to get paid, if any.

Unlike traditional insurers, Lemonade charges a flat fee – those that would normally go to insurance brokers – and sets aside the remaining funds for claims. During a good year, when the money remains unclaimed, the company does not pick it up, but gives it to the decision of their customers.

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